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There are two questions we occasionally get asked with regard SEO:
1. How long will it take?
2. What guarantees do you offer?
Whilst we appreciate that for a business investing in SEO it is important to have an understanding of what they may receive for that investment, it is equally important for any business looking to use search as part of their marketing strategy that they realise it is an ongoing process that needs constant development. No ethical SEO company can tell you when a certain phrase will appear in a certain position nor can they offer any (meaningful) guarantee.
An excellent article by Mark Jackson, CEO of US based Vizion Interactive, has articulated this point very well. In “Give SEO Time!“, Mark uses an example of a situation where he was asked to provide a proposal but declined because the project was doomed to failure.
It’s an interesting read for anyone involved in SEO or looking to invest.
Here is the final instalment of our recaps on today’s Search Leeds conference, complete with key points, top tips and actionable and tangible takeaways for you.
Recapping live from Search Leeds 2018 with round ups of the talks and key takeaways so far. We’ve pulled everything you need to know, including slides, for you to peruse at your leisure.