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In 2011 I put together a list of 21 Local SEO resources to help those out who were looking to gain a better presence locally in Google. Since then Local SEO has become a highly important element of digital marketing.
The more Google strive to return a personal experience the more it has become important to ensure that you have your Local rankings in place – even if you are targeting a nationwide audience.
Google updates, including the Venice update (which is now quite an old one – however one that a lot of online businesses are still unaware of) mean that if Google deems your search query to have local intent behind it – you will receive local results as part of your result pages.
A lot has changed since the original 2011 post so here is an updated list of resources that will help you conquer Local SEO:
If you’re looking for an in-depth introduction into what Local SEO is and the factors that you need to consider then our free whitepaper is an excellent place to start.
Moz have some great Local Search articles on ranking factors, especially with David Mihm joining their team. David is of course a very knowledgeable voice on the subject.
Here are some great articles that cover the possible ranking factors:
There are a number of active and very helpful blogs on the subject that you really should follow to keep yourself up to date.
Andrew Shotland’s Local SEO Guide blog constantly provides great content on Local Search.
Mike Blumenthal is also a knowledgeable voice on the subject providing regular updates on his blog.
Bright Local also have some good local optimisation information on their blog and is worth checking out.
We have created a number of videos on Local SEO for Koozai TV over the last year or so and here are two of our favourite.
Local SEO and Local Search Rankings
Content Marketing Tips for Local SEO
There are some great infographics that give a great overview on what is needed.
The Local SEO O’Clock
SEO Ranking Factors Infographic
Which Local Review Sites Should You Try To Get Reviews On?
Mastering Local SEO Slides from On The Edge Bristol
In June 2013 I spoke about the importance of Local SEO and how to master it. Here is the slide deck:
Tools are of course important to any SEO campaign.
The Google Keyword Planner allows you to get local with your keyword research.
Citations are an important element of Local Search, this is a great tool for finding local citation possibilities.
Setting up Brand Monitoring Tools for your brand gives you the chance to find out as and when you are mentioned. These are potential citations so make sure you check all mentions in case of errors.
Gaining citations is hugely important to help build the influence of your business online and to increase the chance of it being seen as a major brand by the search engines. This is a great list of where you should be looking for them.
Twitter is a great place to receive on-going advice, especially when updates are released by Google. There are some good experts on the subject of Local SEO that you really should be following (as well as myself of course @Koozai_Andy) to help keep yourself up to date:
And of course there are Google’s help properties. These are always worth checking to make sure you are sticking to the rules:
SEO, be it Local or more generic, always has an element of opinion related to it. Google would never be kind enough to share ranking factors with us but all the advice and resources above more than give you a huge overview on what you need to do to insure you give yourself the best possible opportunity to rank locally.
If there is a resource you feel should be added, let us know.
In today’s multichannel world, there are mountains of data which provide insights into how users have interacted with your business and their path to conversion (or non-conversion). It is important to understand performance with multichannel marketing, which can be achieved through attribution modelling. Attribution refers to assigning credit to something (a channel, touchpoint, etc.) for the role it played in the final conversion. An attribution model is a rule, or set of rules, that assigns this credit correctly to the right channel or touchpoint.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.