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Local Search is more important than ever before. Giving your online business the best local presence possible will help bring customers to your site as well as through the doors.
If you are looking to target a local area or even a number of regional areas, then finding good quality local seo information is very important to help you carry out the work needed.
Here are 21 great Local SEO resources that will help you find out more.
Local SEO Keyword Research
Getting the keyword research right is important to any SEO campaign. These articles give a good overview:
Understanding the factors behind gaining better rankings for local search will help you plan your campaign.
Places To Find Local Search Citations
Creating citations are just as powerful as physial links when it comes to local SEO.
These two links provide a wide range of places to gain them.
Whitespark Local Citation Finder for Local SEO
Social media profiles are an important element of Local SEO as is claiming them. The following tool will scan to see if you have claimed the profiles you have live.
Following specialist blogs is an excellent way of gaining up to date information, tips and guides.
Here are three specialising in Local Search.
Google Places Optimisation News and Tips
10 Local SEO specialists you should follow for regular information:
In today’s multichannel world, there are mountains of data which provide insights into how users have interacted with your business and their path to conversion (or non-conversion). It is important to understand performance with multichannel marketing, which can be achieved through attribution modelling. Attribution refers to assigning credit to something (a channel, touchpoint, etc.) for the role it played in the final conversion. An attribution model is a rule, or set of rules, that assigns this credit correctly to the right channel or touchpoint.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.