Google’s Mobile Update #LearnInbound

Today, I had the pleasure of speaking at Learn Inbound in Dublin. My talk focused on Google’s recent mobile update and how you can take steps to understand the effect it has had on your website.

I also spoke about the steps you can take to optimise your site for mobile and how to take advantage of new mobile results.

The Update

On the 21st of April 2015 Google updated its algorithm to rank mobile results independently of desktop results. This means you may be in position two for a specific keyword on a desktop and tablet, but only in position five on a mobile. You could also end up a lot lower down if you have not taken the time to optimise for mobile too.

Google is all about the user experience and this change will enable mobile users to get results more relevant to them, due to the new ranking factors. These take into account download speed, how the site adapts to the phone screen and the ease of use of that website on a mobile.

Google themselves state that in just two months from their announcement to separate mobile and desktop results that there are now 4.7% more mobile friendly sites than before. This figure may sound low but if you consider the amount of sites out there not being managed I believe this is quite a big uptake.

We also conducted a study on SMEs to establish their thoughts on the impact of Google’s mobile update, which reviled some interesting facts.

The Slides

If you would like to have a look, I have embedded the actual slides from the event below:

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