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In a comprehensive interview with The Guardian, Marrisa Mayer, Vice President of search products and user experience at Google, discussed many of the search giant’s recent updates – including the Chrome OS launch – as well as the companies move towards real-time search.
Whilst Mayer wouldn’t be drawn into confirming rumours surrounding possible Twitter integration, she did say “we think that real-time search is very interesting”; which in Google speak is generally a good indication that something is on the horizon.
The growing popularity of Twitter, both as an interactive platform and a source of news, makes integration with it a logical forward step for all search engines. With Bing being the first to integrate elements of Twitter in its search (covered in our post ‘Bing Unleash Real-Time Search‘ ), Google will almost certainly be looking to better their service and provide what a growing portion of the online community are waiting for.
Watch this space for any developments.
Search engine technology is evolving, and so is the digital marketing industry. The more experienced professionals amongst you may remember the days of gleefully stuffing keywords into your copy to boost your rankings, blindly spamming strangers to join your email lists and easily securing media coverage for your thinly veiled advertisements.
Site speed is an important area of website optimisation that people working in the world of Search Engine Optimisation are becoming increasingly concerned about.