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In a comprehensive interview with The Guardian, Marrisa Mayer, Vice President of search products and user experience at Google, discussed many of the search giant’s recent updates – including the Chrome OS launch – as well as the companies move towards real-time search.
Whilst Mayer wouldn’t be drawn into confirming rumours surrounding possible Twitter integration, she did say “we think that real-time search is very interesting”; which in Google speak is generally a good indication that something is on the horizon.
The growing popularity of Twitter, both as an interactive platform and a source of news, makes integration with it a logical forward step for all search engines. With Bing being the first to integrate elements of Twitter in its search (covered in our post ‘Bing Unleash Real-Time Search‘ ), Google will almost certainly be looking to better their service and provide what a growing portion of the online community are waiting for.
Watch this space for any developments.
We’re excited to announce that we’re launching a series of free Breakfast & Learn events for brand-side marketers. Our digital marketing experts will help you to boost your SEO, paid media, paid social and content marketing knowledge over breakfast.