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Anna George

Google ACE – The Koozai Experiment

7th Mar 2011 Paid Search, Google AdWords, Paid Search, SEO 1 minute to read

Have you ever tried something new in your AdWords account, got some great results but then wondered whether they were actually fair? How have you compared results against the previous time period? But what if the previous week was a School/National Holiday or there was a sudden snow storm?!

We all experience challenges when trying out new ideas in our AdWords campaign – but now we are a little closer to being able to get some real results!

Google have released a tool called AdWords Campaign Experiments (ACE) – this tool allows you to test and measure changes to your campaigns – for example keywords, bids, ad groups and placement changes before rolling them out over the entire campaign. This in itself offers the ability to test with a lower risk, helping you to make more informed advertising decisions.

Google ACE Settings

The tool allows the user to make amendments to the campaign which are then tested against a ‘control’ – this answers the question of the searchers environment being the same! Your ‘control’ element keeps all other factors the same aside from what you have chosen to test.

The Koozai Experiment

We are running a trial looking at a very simple increase in bids – 100% increase on all ad groups within a campaign. Setting this up was relatively straightforward, navigating around to set the experiment was a little clunky but it is set and ready to go! We have set the test to run a 50/50 split on all traffic to the campaign/ad groups – you can however choose a lesser experiment segment if you’d rather.

Now we just wait for the results to come in…. Check back next week to find out how we got on!

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