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Have you ever tried something new in your AdWords account, got some great results but then wondered whether they were actually fair? How have you compared results against the previous time period? But what if the previous week was a School/National Holiday or there was a sudden snow storm?!
We all experience challenges when trying out new ideas in our AdWords campaign – but now we are a little closer to being able to get some real results!
Google have released a tool called AdWords Campaign Experiments (ACE) – this tool allows you to test and measure changes to your campaigns – for example keywords, bids, ad groups and placement changes before rolling them out over the entire campaign. This in itself offers the ability to test with a lower risk, helping you to make more informed advertising decisions.
The tool allows the user to make amendments to the campaign which are then tested against a ‘control’ – this answers the question of the searchers environment being the same! Your ‘control’ element keeps all other factors the same aside from what you have chosen to test.
The Koozai Experiment
We are running a trial looking at a very simple increase in bids – 100% increase on all ad groups within a campaign. Setting this up was relatively straightforward, navigating around to set the experiment was a little clunky but it is set and ready to go! We have set the test to run a 50/50 split on all traffic to the campaign/ad groups – you can however choose a lesser experiment segment if you’d rather.
Now we just wait for the results to come in…. Check back next week to find out how we got on!
The Drum Network has launched a new initiative called ‘Create Britain’ which aims to show the world that Great Britain is still an awesomely creative marketplace, despite Brexit.
Create Britain is an online interactive map that invites businesses from the creative industry to contribute a short video to claim their own pin on the map that links to their video clip. The video clips need to answer one question: ‘What makes British creativity so great?’.
When we think of reality headsets, our immediate thoughts go to viewing the world in a virtual reality (VR) from wherever we are in the world. Whether that be your own living room, office or business, VR headsets allow you to transport yourself into a completely different environment and immerse yourself in that world.
This is what makes HoloLens different.