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Have you ever tried something new in your AdWords account, got some great results but then wondered whether they were actually fair? How have you compared results against the previous time period? But what if the previous week was a School/National Holiday or there was a sudden snow storm?!
We all experience challenges when trying out new ideas in our AdWords campaign – but now we are a little closer to being able to get some real results!
Google have released a tool called AdWords Campaign Experiments (ACE) – this tool allows you to test and measure changes to your campaigns – for example keywords, bids, ad groups and placement changes before rolling them out over the entire campaign. This in itself offers the ability to test with a lower risk, helping you to make more informed advertising decisions.
The tool allows the user to make amendments to the campaign which are then tested against a ‘control’ – this answers the question of the searchers environment being the same! Your ‘control’ element keeps all other factors the same aside from what you have chosen to test.
The Koozai Experiment
We are running a trial looking at a very simple increase in bids – 100% increase on all ad groups within a campaign. Setting this up was relatively straightforward, navigating around to set the experiment was a little clunky but it is set and ready to go! We have set the test to run a 50/50 split on all traffic to the campaign/ad groups – you can however choose a lesser experiment segment if you’d rather.
Now we just wait for the results to come in…. Check back next week to find out how we got on!
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.
When it comes to building a content marketing campaign, it can be difficult to know where to start. You may have an initial idea but bringing it to life and getting your message seen are always harder than initially thought.