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Mike Essex

Five Free Presentations To Help You Get Started With SEO

29th Jan 2014 SEO Blog 2 minutes to read

SEO SlidesThere’s never been a better time to get started with SEO, thanks to years of research and best practice coupled with greater freedom and budgets for those working on online marketing projects. Yet the hardest thing is knowing where to start and that’s why our blog post today couples together five slidedecks that will help you to get started on the right track.

Whether it be SEO, Content Marketing, Local SEO or Creativity we’ve got just the thing.

SEO & AdWords: What You Need To Know

First of all we’d recommend taking a look at Tara‘s slides that offer a general overview of how Google sorts and shows pages and where SEO (and AdWords) play in to this.

Key Things You’ll Learn:

  • The six key things SEO includes
  • Where SEO fits in with online marketing
  • The main positives and negatives of using SEO
  • Keyword research tactics
  • On-page and off-page optimisation ideas
  • How to measure and track success

Future Proofing Your SEO: The Complete Guide

For a more advanced overview Ollie takes a look at how SEO has evolved as a result of algorithm updates and what an effective strategy now looks like.

Key Things You’ll Learn:

  • How SEO has changed
  • The key factors of a sustainable SEO strategy
  • On-page and Technical SEO Factors
  • Content Marketing tactics that work
  • Link analysis tools and tips

Mastering Local SEO – A Complete Guide

One of the key elements of SEO is focusing on your local area and trying to have a strong presence for those type of searches. Andy explains how this works and how you can capitalise on it.

Key Things You’ll Learn:

  • How Google determines which local sites to show
  • On-page factors to improve local presence
  • Local sites and profiles you need to appear on
  • Social Media changes that can help
  • How to get more reviews
  • The importance of mobile optimisation

Broadening Your Content Marketing Strategy

Another key part of having a sustainable SEO strategy is Content Marketing and James examines how you can produce quality content on a regular schedule.

Key Things You’ll Learn:

  • Content Marketing practices to stop right now
  • The effect of social shares on content
  • Ten tools for analysing Content Marketing
  • Eight types of content to create
  • How to better plan your content

86 Billion Free Tools: Why Your Brain Is The Best Tool Of All

Lastly Mike looks at how creativity can play a role in any online marketing project and why this will help you to outrank the competition.

Key Things You’ll Learn:

  • The main problems with tools and how to overcome them
  • How to gain competitive advantage with your existing team
  • Effective ways to be more creative and produce better work
  • Productivity hacks to help you get things done
  • How to stand out by challenging the status quo

For more free tips try our Getting Started With SEO whitepaper.

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