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In the never ending quest to gain more visitors to your website, a successful Internet marketing campaign is what you really need to attract more traffic.
It’s worth putting a lot of time and effort into creating a website that is user friendly and easy to find, in this day and age where people generally go to the internet as the first port of call if they are searching for a service/product or information, having a website that will keep the visitor engaged and on your site for longer is vital.
More visitors to your website generally means you are creating more income from those visitors whether they are unique or repeat. In order to gain more traffic to your website in the first place having a good Internet marketing strategy can guarantee a much needed rush of consistent targeted traffic.
The key to your campaign is having an effective landing page. People visit sites regularly if they know they can get quality information, therefore having a blog or posting articles on various other websites and linking back to your website is a great way for people to get a taste of what you have to offer and keep coming back for more.
As part of your online campaign using Pay Per Click (PPC) is another way for you to boost the visibility of your website. This particular strategy allows you to gain huge amounts of relevant traffic to your website and can guarantee that your advert is placed on the front page of a relevant search.
Although keeping your website up to date and ensuring that content is fresh is important, it is equally as important in your online campaign strategy to be seen using other forms of marketing, social media, for example visit relevant forums and blogs and interact with people on there, providing useful information to people will help build up your online credibility and people will be more inclined to visit your website.
It’s also important not to overlook other social media websites like Twitter, Facebook, LinkedIn, etc where you can join in with peoples instant conversation and give them help and advice and also seek help from others in the same boat as you, always refer back to your website and people will be more likely to visit.
In today’s multichannel world, there are mountains of data which provide insights into how users have interacted with your business and their path to conversion (or non-conversion). It is important to understand performance with multichannel marketing, which can be achieved through attribution modelling. Attribution refers to assigning credit to something (a channel, touchpoint, etc.) for the role it played in the final conversion. An attribution model is a rule, or set of rules, that assigns this credit correctly to the right channel or touchpoint.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.