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Creating coupons on your Google Places profile is an excellent way of promoting special offers to your local audience. These coupons can also help bring new custom to your store.
These Local Search Coupons are used in store by customers printing them off and presenting them when they come into the store. They can also be used by presenting them on a mobile phone. These offers can be totally exclusive to customers who find you via a local search on Google and don’t have to be running in conjunction with any in-store offers (unless you want them to be of course).
It’s also another move in the right direction in making your business stand out against the competition.
In order for you to create these coupons you first have to have a verified Google Places profile.
Setting up these coupons in your Google Places profile couldn’t be simpler:
You will now be on the main screen, where you will can start to create your coupon. The information you now include needs to be to the point but eye catching. Remember you are trying to entice customers into your store or restaurant.
The headline can only be 25 characters long so don’t use excess words that aren’t needed.
Example: 25% off all Kids Meals
The maximum character length here is 35.
Example: Great Kids Meal Deal At Johnnys
Up to 250 characters can be used here giving you the chance to add any further information that might encourage customers to buy from you or use the coupon.
Example: 25% off during April when you order two adult meals. Drink included in the deal. Offer includes both lunch and evening menus.
Including an image will help the coupon stand out, so add one. The dimensions of the image should be 150×150 pixels.
Deal End Date
It’s very important that you enter a date when the deal ends. Google will set a date if you don’t and this could end up being longer than you wish.
If you have a coupon code then include it here. You can include up to 15 characters.
This section lets you choose if you wish to include Mobile Phone coupons. Unless there is a reason not too it is strongly advised that you do. After all you want as many people to be drawn in as possible.
If you have more than one physical location verified with Google Places profiles then you have the choice here to include the ones that will be running the promotion. If it’s all of them the leave those all ticked. If you only wish to include a couple of locations then hand pick them here.
Once everything is filled in you are ready to set the coupon live. So click “continue” at the bottom of the page. Then allow 24 hours for the coupon to go live.
Using the examples we have been including in this post your coupons will look as follows:
The Printable Coupon:
Mobile Phone Coupon:
Coupon as it would appear on your profile:
In today’s multichannel world, there are mountains of data which provide insights into how users have interacted with your business and their path to conversion (or non-conversion). It is important to understand performance with multichannel marketing, which can be achieved through attribution modelling. Attribution refers to assigning credit to something (a channel, touchpoint, etc.) for the role it played in the final conversion. An attribution model is a rule, or set of rules, that assigns this credit correctly to the right channel or touchpoint.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.