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With over 600 million users now on Facebook, the platform has become one of the world’s prime pieces of real estate from which to promote yourself or a business. Furthermore it gives you the opportunity to spread news and information virally on a previously unimaginable scale.
One such way this can be achieved is through the use of Facebook Groups, where communities of users with similar interests can interact and share. Any business can create a Facebook group to help reinforce their brands, disseminate information about themselves and start discussions about their industry or business.
Here at Koozai we have our own Koozai group page, which we use to update on progress at the company and engage with any users interested in all things relating to digital marketing – perhaps you have already liked us yourself? Being involved myself with setting up our new groups page after our recent rebranding, I though this would be a prime opportunity to put together a few hints and tips on how you too can put together a winning Facebook groups page.
If you would like to set up your own group page, go to: http://www.facebook.com/groups
Keep in mind a relevant title, category and bio that will not only describe the business/group in a nutshell, but also entice users to start interacting with you – what are USP’s? Also offer up as much information about yourself as possible to give authenticity. As rule of thumb, if it’s on your website it should be here too. Anything like contact details and location should be uploaded.
I would also make the page public to increase the likeliness of getting as many people engaged with the group as quickly as possible. If you’re worried you might get inappropriate or undesirable users associated with the group, you can remove them if needed.
To attract an initial targeted base of users associated your group, invite any existing friends that you might have that you think may find the group interesting. This presents an opportunity for the group to go viral as these initial friends can become your champions and start sharing with their friends.
Additionally you could try to share this with any email contacts you might have, as not everyone in the world is on Facebook …. well, not yet at least.
If you want users to be continually engaged with the group and share it, you need to be updating it with fresh and exciting content all the time. Photos of employees at recent conference or comments about industry news are always a winner. Try and get the whole marketing department sold in on it, every time an employee leaves the office is it an opportunity to create new content through an update or a few photos?
Of course this is dependent on the size and type of market you are targeting but some things you might want to consider are:
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In today’s multichannel world, there are mountains of data which provide insights into how users have interacted with your business and their path to conversion (or non-conversion). It is important to understand performance with multichannel marketing, which can be achieved through attribution modelling. Attribution refers to assigning credit to something (a channel, touchpoint, etc.) for the role it played in the final conversion. An attribution model is a rule, or set of rules, that assigns this credit correctly to the right channel or touchpoint.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.