We're hiring

Call 03332 207 677

Lucy Griffiths

Be Realistic With Your SEO Evaluation

11th Jun 2008 SEO 1 minute to read


If you have a new website, or plan on getting one, you need to be realistic with your expectations if you plan on using Search Engine Optimisation (SEO) as part of your online marketing strategy.

If you’ve decided that you would like to move into new market or take your ‘bricks and mortar’ business online, you need to evaluate the current search landscape in terms of who your online competition truly are.

Whilst we perform full competitor analysis for our search engine marketing clients, you can perform some high-level research yourself that should help clarify the size of your task. You may even be in for a pleasant surprise!

Once you’ve established what keywords you’d like to go after (remember, be realistic with this!), you should perform a search for these phrases in the major search engines. Make a note of who’s in the top 10.

Once you’ve got your list, perform research into how old these sites are; more specifically, the age of the domain. (TIP: If planning a new site, is there a suitable aged domain for sale in the marketplace?).

Next, go to your search engine of choice and see how many pages your competitors have indexed. Just enter “site:www.example.com”.

Finally, go to Yahoo Site Explorer (Update: sadly this is no longer available), enter a URL and then select the ‘Inlinks’ option with Show Inlinks set to ‘Except from this domain’ to get an idea of the link popularity of your competitor’s site.

In an earlier post, I outlined how with search engine marketing, you need to be careful what you measure, but knowing what you are going after in the first instance is just as important.

Armed with this information, you should be in a much better position with your SEO evaluation and have a clearer understanding of the size of your task.

Share this post

Lucy Griffiths
About the author

Lucy Griffiths

Lucy is an Internet Search Specialist focusing and working with clients on Search Engine Optimisation (SEO) and Pay-Per-Click (PPC) strategies.

What do you think?

  • aspect-ratio Create Britain
    Cat Birch

    Koozai Supports The Drum Network and Their ‘Create Britain’ Initiative

    The Drum Network has launched a new initiative called ‘Create Britain’ which aims to show the world that Great Britain is still an awesomely creative marketplace, despite Brexit.

    Create Britain is an online interactive map that invites businesses from the creative industry to contribute a short video to claim their own pin on the map that links to their video clip. The video clips need to answer one question: ‘What makes British creativity so great?’.

    (more…)

    Cat Birch
    @MissCatBirch
    13th Dec 2016
    News
  • aspect-ratio HoloLens Logo
    Samantha Noble

    The Microsoft HoloLens and How Brands Could Use It

    When we think of reality headsets, our immediate thoughts go to viewing the world in a virtual reality (VR) from wherever we are in the world. Whether that be your own living room, office or business, VR headsets allow you to transport yourself into a completely different environment and immerse yourself in that world.

    This is what makes HoloLens different.

    (more…)

    Samantha Noble
    @samjanenoble

    News

Digital Ideas Monthly

Sign up now and get our free monthly email. It’s filled with our favourite pieces of the news from the industry, SEO, PPC, Social Media and more. And, don’t forget - it’s free, so why haven’t you signed up already?