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3M is a $27 billion diversified technology company employing over 80,000 people worldwide. They are one of 30 companies that make up the Dow Jones Industrial Average and are also a component of the S&P 500 index.
The organisation has been established for over 100 years and produce more than 55,000 products including some of the world’s best-known brands – such as Post-it®, Scotch®, Scotch-Brite™, Nexcare™, Command™ and Scotchgard™.
We were contacted by 3M in relation to 3M Select; the official UK online store operated by the 3M UK Consumer and Office Division of 3M UK plc.
The organisation were seeking the expertise and experience of an industry-leading digital marketing agency to help plan, implement and manage its search engine strategies.
Following an extensive pitching process Koozai are delighted to have been appointed by 3M based on our sector credentials to plan and deliver a cutting edge online strategy for 3M Select.
After having understood and researched the brief, the market, the site and the clients objectives we created a detailed strategy including but not limited to Organic SEO, Online PR, Reputation Management and Guest Blogging in order to meet 3M’s goals and expectations.
The core areas of focus for the company include increasing the visibility of the 3M Select website through maximising its prominence for key search terms which are used by online consumers, driving a higher volume of highly converting traffic and delivering a significant uplift in sales and return-on-investment for 3M’s Consumer and Office brands.
We are looking forward to pushing the boundaries of search with this campaign and to delivering some excellent results over the forthcoming months.
To enquire about our multi-award winning digital marketing services please visit our Search Engine Marketing page or call our helpful sales team on 03332 207 677.
In today’s multichannel world, there are mountains of data which provide insights into how users have interacted with your business and their path to conversion (or non-conversion). It is important to understand performance with multichannel marketing, which can be achieved through attribution modelling. Attribution refers to assigning credit to something (a channel, touchpoint, etc.) for the role it played in the final conversion. An attribution model is a rule, or set of rules, that assigns this credit correctly to the right channel or touchpoint.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.