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Bing is the newly refurbished Microsoft search engine, formerly known as MSN Live and MSN Search. Microsoft launched Bing on 1st June 2009, with a clean and uncluttered layout and a daily image that is rotated daily to provide searchers with a fresh and attractive search experience.
Pay Per Click Advertising
It’s not surprising that since the launch of Bing, more and more advertisers are looking to promote their business on this new and emerging branded search engine. Bing Pay Per Click advertising is run in much the same way as it was previously on MSN Live and Search, via the Microsoft adCenter programme.
The Microsoft adCenter platform has currently remained exactly the same; the only major difference in fact is the search engine that your ads will appear on. You will still see your ads appearing at the top or right hand side of the results page in the same format as before.
Creating your Microsoft adCenter (Bing) Pay Per Click Account
For those of you who are amongst the many advertisers who are only just venturing into paid search on Bing, I thought I would take you through creating your first campaign step-by-step.
Creating your Account
Congratulations! You should now be an active advertiser using the Microsoft adCenter platform!
If you would like help setting up and managing a Bing Pay Per Click Account, contact Koozai today.
Last month, we tuned in to listen to our very own Samantha Noble become a radio star. As a guest on Xan Phillips’ The Business on Voice FM, a programme dedicated to promoting the good news stories about business from the Southampton area and beyond, Sam shared her insights into paid media.
The Drum Network has launched a new initiative called ‘Create Britain’ which aims to show the world that Great Britain is still an awesomely creative marketplace, despite Brexit.
Create Britain is an online interactive map that invites businesses from the creative industry to contribute a short video to claim their own pin on the map that links to their video clip. The video clips need to answer one question: ‘What makes British creativity so great?’.