The Background
Bing is the newly refurbished Microsoft search engine, formerly known as MSN Live and MSN Search. Microsoft launched Bing on 1st June 2009, with a clean and uncluttered layout and a daily image that is rotated daily to provide searchers with a fresh and attractive search experience.
Pay Per Click Advertising
It’s not surprising that since the launch of Bing, more and more advertisers are looking to promote their business on this new and emerging branded search engine. Bing Pay Per Click advertising is run in much the same way as it was previously on MSN Live and Search, via the Microsoft adCenter programme.
The Microsoft adCenter platform has currently remained exactly the same; the only major difference in fact is the search engine that your ads will appear on. You will still see your ads appearing at the top or right hand side of the results page in the same format as before.
Creating your Microsoft adCenter (Bing) Pay Per Click Account
For those of you who are amongst the many advertisers who are only just venturing into paid search on Bing, I thought I would take you through creating your first campaign step-by-step.
Creating your Account
Congratulations! You should now be an active advertiser using the Microsoft adCenter platform!
If you would like help setting up and managing a Bing Pay Per Click Account, contact Koozai today.
Thanks Sam for your very comprehensive step-by-step guide. May I recommend your readers who want to start search advertising (and the more advanced users too) to look at the Microsoft Advertising Intelligence Tool. It is a free add-on to Excel that will help them take the guess work out of campaign planning.
Instead, it provides real-time, actionable and informative data in an easy-to-use research and optimisation tool to apply to both online and offline marketing campaigns. By drawing on historical and forecasted data from Bing and MSN search queries, Advertising Intelligence ensures you’re able to make the right decisions. Whether it’s keyword expansion, consumer behaviour research, pricing or KPI data, you can maximise ROI for your pay-per-click (PPC) campaigns and spend your budget on what actually works.
It can be downloaded for free here: http://www.LetSearchMakeYouSmarter.com
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