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Koozai are proud to announce that we have been successful at the Some Comms Awards 2012 by winning the category for Best Business Blog for our blog and Koozai TV.
The UK Social Media Communications Awards took place at The Radisson Edwardian Hotel in Manchester October 18th and praises the social media achievements of UK agencies and campaigns. Given the level of competition within the awards we are extremely delighted to have come away with this accolade.
The awards ceremony is now in its third year and Koozai took the crown after being shortlisted alongside other established agencies within the industry, which is a testament to the hard work we have all put in over the last year.
The whole team always aim to produce detailed and informative digital marketing blog posts on a wide range of subjects within the world of SEO, Social Media, Analytics, Brand and PPC and are constantly looking for new ways to expand on the content we produce. This has been reinforced by the recent introduction of Koozai TV, allowing our visitors to take a different perspective on the written blog posts. Our work has paid off and it’s great to receive recognition as we continue to develop the agency and the services we provide moving forwards.
With the UK Search Awards coming up in November (see Koozai Receive a Hat-trick of Nominations for UK Search Awards) we are hoping to round off what has been a very successful year for Koozai after already winning a number of awards, including Best Use of Search in the Finance Industry at the European Search Awards.
We have lots more planned for the blog and Koozai TV this year and next. If you’d like to keep up-to-date with all the latest industry news be sure to regularly check the blog to see how we get on in the coming months. You can also sign up to our email list to ensure you never miss a blog post.
In today’s multichannel world, there are mountains of data which provide insights into how users have interacted with your business and their path to conversion (or non-conversion). It is important to understand performance with multichannel marketing, which can be achieved through attribution modelling. Attribution refers to assigning credit to something (a channel, touchpoint, etc.) for the role it played in the final conversion. An attribution model is a rule, or set of rules, that assigns this credit correctly to the right channel or touchpoint.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.