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We’re pleased to announce that Koozai have been shortlisted in three categories for the UK Search Awards. We’ll be competing for Best Agency, Best use of Search – Finance and Best Blog in a month’s time at the Emirates Stadium in London.
This is just the latest in a long line of nominations that we’ve received this year, including our two recent announcements regarding the Fresh Digital Awards and Social Media Communication Awards. However, it’s fantastic just to be recognised – particularly when considering the strength of the competition.
Being nominated for Best Agency shows just how far we’ve come in the last seven years. At Koozai, we’re always looking to improve the work we do, the services we offer and do our bit to contribute to the Digital Marketing community. This is reflected in the nominations we’ve received for Best use of Search – Finance and Best Blog.
As an agency, we have made a conscious effort to offer quality content across a number of platforms. So not only have we expanded our digital marketing blog, but we now also offer a dedicated video service – Koozai TV – as well as whitepapers available to download and use for free.
Equally, we have worked hard to evolve our services and ensure that all clients are benefiting from the very latest marketing techniques. It could have been a really tough year, what with the Penguin update and various other curve balls, but we’ve managed to keep moving forwards and achieve great results in spite of these potential difficulties.
We’re extremely pleased to have received three nominations for a prestigious industry award. On a personal level, this is further validation of the effort made by each and every member of the team, with the agency being considered one of the best in the Digital Marketing field. This in itself is probably the greatest achievement, but we certainly wouldn’t mind picking up a couple of awards before the end of the year.
The awards take place on November 1st and we’ll keep you right up-to-date with how we get on.
In today’s multichannel world, there are mountains of data which provide insights into how users have interacted with your business and their path to conversion (or non-conversion). It is important to understand performance with multichannel marketing, which can be achieved through attribution modelling. Attribution refers to assigning credit to something (a channel, touchpoint, etc.) for the role it played in the final conversion. An attribution model is a rule, or set of rules, that assigns this credit correctly to the right channel or touchpoint.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.