We love digital - Call
03332 207 677 and say hello - Mon - Fri, 9am - 5pm
Call 03332 207 677
Unlike 08 numbers, 03 numbers cost the same to call as geographic landline numbers (starting 01 and 02), even from a mobile phone. They are also normally included in your inclusive call minutes. Please note we may record some calls.
Koozai are extremely proud to announce that after travelling to London last night for the third annual UK Search Awards, we picked up the award for Best Blog, for all the hard work and effort we have put into our TV channel and digital marketing blog on Koozai.com.
As we reported last month, we were originally nominated for two awards: Best Local Campaign and Best Blog, and we were up against some extremely strong competition, so we are over the moon to be able to win one of these prestigious awards.
Now in its third year, the UK Search Awards, which was last night hosted in London’s Emirates Stadium, was launched by Don’t Panic, in association with Manual Link Building and SEMPO. It collects together some of the biggest and best names in the UK digital marketing sector, and it was great to see so many fantastic up and coming search companies recognised for their contributions to the industry.
To be nominated for not one but two awards was an honour, and to be able to take home Best Blog at the end of night is an amazing victory for our team; especially considering all the hard work and dedication they’ve put into filling it with consistently strong content, crafting it into the valuable resource it is today.
Since our rebrand and re-launch in early 2012, we’ve strived to create a blog that focusses on quality over quantity. Updated daily with long form content, each member of our staff is given the freedom to explore their interests within the digital marketing industry, and is able to use the blog as a platform from which to showcase their ideas in an in-depth, and perhaps most importantly, visible manner.
We’ve also developed an insightful bank of information in the form of our Koozai TV videos, in which each member of our team is able to partake in and exhibit their skillset and knowledge across a wide-spread audience.
We’d like to take a moment to thank the organisers of the UK Search Awards, Don’t Panic, for throwing such a wonderful event; the panel of judges, for nominating Koozai and selecting our blog to win; and perhaps most importantly, all the guys and girls at Koozai, for constantly creating such great, award winning content.
The UK Search Awards marked the end of the 2013 award season for Koozai, and the accolade for Best Blog makes a fantastic addition to the other awards, including the DADI, Transform and Wirehive 100 awards that we have proudly won in 2013.
Congratulations to all the other winners, we hope to see you all again next year.
In today’s multichannel world, there are mountains of data which provide insights into how users have interacted with your business and their path to conversion (or non-conversion). It is important to understand performance with multichannel marketing, which can be achieved through attribution modelling. Attribution refers to assigning credit to something (a channel, touchpoint, etc.) for the role it played in the final conversion. An attribution model is a rule, or set of rules, that assigns this credit correctly to the right channel or touchpoint.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.