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Good news at Koozai HQ today – we’re pleased to announce that we have been shortlisted for two entries in the upcoming 2013 UK Search Awards.
Taking place on November 14th at The Emirates Stadium in London, we’ll be competing to take the crown in both the Best Blog and Best Local Campaign categories.
After being shortlisted for the European Search Awards and the DADI Awards this year, as well as picking up a Silver Award for Best Rebrand of a Digital Property at The Transform Awards, it’s a huge honour to be in the running at this year’s UK Search Awards too. Launched by Don’t Panic, in association with Manual Link Building and SEMPO, the national UK Search Awards celebrate the very best in SEO, PPC and Digital Marketing and we’re extremely proud to be recognised this year for all of our hard work.
To be nominated in the Best Blog category is a real achievement, especially when you consider the great sites we’re up against. It’s a real testament to the hard work that all of our contributors (both from Koozai and other organisations) have put in to both the blog and Koozai TV.
Besides the hard work that we’ve done on our own site, it’s great to see that the work we are carrying out for our clients is also being recognised at the highest level. This is reinforced by our shortlisted entry in the Best Local Campaign category for our work with our client, the London Foot and Ankle Centre.
In both categories we’ll be up against tough competition from a range of UK based digital marketing companies, but we’ll be keeping our fingers crossed right up until the winners are announced at the prestigious awards ceremony next month.
In today’s multichannel world, there are mountains of data which provide insights into how users have interacted with your business and their path to conversion (or non-conversion). It is important to understand performance with multichannel marketing, which can be achieved through attribution modelling. Attribution refers to assigning credit to something (a channel, touchpoint, etc.) for the role it played in the final conversion. An attribution model is a rule, or set of rules, that assigns this credit correctly to the right channel or touchpoint.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.