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03332 207 677 and say hello - Mon - Fri, 9am - 5pm
Call 03332 207 677
Unlike 08 numbers, 03 numbers cost the same to call as geographic landline numbers (starting 01 and 02), even from a mobile phone. They are also normally included in your inclusive call minutes. Please note we may record some calls.
We’re excited to announce that we’re launching a series of free Breakfast & Learn events for brand-side marketers. Our digital marketing experts will help you to boost your SEO, paid media, paid social and content marketing knowledge over breakfast.
Our monthly Breakfast & Learn events are free to attend and will be held at our London office in Old Street. The events will look at everything from emerging tools and trends to industry insights, actionable quick wins and more. Designed for those with an intermediate knowledge of digital marketing, these events are suited to anyone working brand-side.
Breakfast will be provided on arrival and the talks will last around 40 minutes, with time for questions and networking afterwards.
Talking about the monthly marketing events, our CEO and founder Ben Norman says, “We’ve always had the mind-set that knowledge is for sharing, to help further develop the digital industry. The Breakfast & Learn events are our chance to give even more back to that community.”
The first session, ‘The Power of Dynamic Search Ads and Why Your Brand Is Missing Out’, will be held on 14th June from 8.30am to 10am by our Head of Paid Media, Marcus Knight.
Marcus has a wealth of Paid Media experience having worked alongside impressive brands, including Lindt Chocolate, National Express and Kia Motors.
He will discuss how to effectively use Dynamic Search Ads within Google, Bing and Facebook, the benefits of digital ad automation and techniques for creating an effective campaign.
For more information about all of these events and to register your place, click here.
In today’s multichannel world, there are mountains of data which provide insights into how users have interacted with your business and their path to conversion (or non-conversion). It is important to understand performance with multichannel marketing, which can be achieved through attribution modelling. Attribution refers to assigning credit to something (a channel, touchpoint, etc.) for the role it played in the final conversion. An attribution model is a rule, or set of rules, that assigns this credit correctly to the right channel or touchpoint.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.