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Google retain their strong market lead in the US despite a loss last month and continue to dominate in the UK market. Bing and Yahoo were the biggest losers in the UK market and their growth also stagnated across the pond. Here are the Search Engine Market Share Statistics for June 2011.
Figures from HitWise have revealed the biggest winners in the UK market share this month to be the ever present Google, with Ask and ‘Other’ search engines picking up a share of the market too. The biggest losers were Bing and Yahoo! who both saw their market share drop, following on from their decline last month [See: Search Engine Market Share Statistics – May 11]
Google’s resurgence in terms of market growth continues on from last month where they gained 0.22% of the market. They achieved a rise of 0.21% this month having risen from 90.24% in April to 90.45% in May. Google seem to be clawing back their growth, despite month on month losses earlier in the year to Bing and Co.
However this trend has continued to slow down and this month’s figures have shown that for a second month Bing have lost more of their share of the market, down 0.22% from 4.19% in April to 3.97% in May. The same can be seen with Yahoo! who continue to lose market share, this month they saw a 0.18% drop in the market.
Other gains in the UK market came from Ask with 0.10% and from search engines within the ‘Other’ category with 0.09%. For the third month in a row the ‘Other’ category has seen gains, which may suggest a rise of mobile search or niche search engines.
According to figures from ComScore, relatively little changed this month in the US market share, with Google still dominating the market this month with 65.50%. However, interestingly, the month on month growth of Bing appears to have plateaued. The only search engine to have lost market share was Ask who had 3.00% of the market in April, and this reduced to 2.90% in May.
Google bounced back from their market share loss of 0.30% last month by boosting their share by 0.10% from 65.40% in April to 65.50% in May. Bing’s month on month growth has also slowed this month as their market share remained stagnant at 14.10%.
Last month Yahoo! bucked the trend slightly with their market share rise of 0.20%. Whilst their total slice of the search pie remains at 15.90% this month, having neither risen nor declined. It was unclear whether Yahoo! was sparking a minor comeback, but this month’s figures may show this to have possibly been something of an anomaly.
In today’s multichannel world, there are mountains of data which provide insights into how users have interacted with your business and their path to conversion (or non-conversion). It is important to understand performance with multichannel marketing, which can be achieved through attribution modelling. Attribution refers to assigning credit to something (a channel, touchpoint, etc.) for the role it played in the final conversion. An attribution model is a rule, or set of rules, that assigns this credit correctly to the right channel or touchpoint.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.