Koozai > Blog > Westminster eForum: The Evolving Online Advertising Ecosystem

Westminster eForum: The Evolving Online Advertising Ecosystem

| Less than a minute to read

Westminster eForumI’m speaking today at the Westminster eForum, an event focused on “the regulatory challenges and commercial opportunities of digital marketing”. In this post you can find a summary of the key points discussed and my slides.

My opening remarks focus on the following areas:

The Convergence Of Online Advertising

  • The monetisation of social

The Impact On Marketing Budgets & Skills

  • The rise of web analytics
  • Defining value

The Impact Of Mobile & Contactless Payment On Marketing Strategy

  • You have to have a mobile friendly site to take advantage of the opportunity
  • The trust conundrum of contactless payment

‘Big Data’ Collected From Online And Mobile Services

  • What does ‘big’ really mean?
  • We’re not ready for ‘big’ data because we don’t yet make the most of ‘little’ data

Pseudonymised Consumer Data: Engagement & Privacy

  • The privacy time bomb that is ticking

You can find my deck below;

Leave a Reply

Your email address will not be published. Required fields are marked *

aspect-ratio
Ten Robots Mistakes
Hannah Maitland

The Likely Impact of Site Migrations in the Age of AI Search

Hannah Maitland
9th Sep 2025
SEO Blog
aspect-ratio
Hannah Maitland

How to Avoid Digital Content Becoming Vanilla in the Age of AI

Hannah Maitland
2nd Sep 2025
Content Marketing Blog
aspect-ratio
Instagram SEO
Kelly-Anne Crean

Instagram SEO Tips: How to Optimise Your Content

Kelly-Anne Crean
28th Aug 2025
SEO Blog
aspect-ratio
Kelly-Anne Crean

Why You Should Be Tracking AI Traffic and What It Means for SEO

Kelly-Anne Crean
27th Aug 2025
SEO Blog

Digital Ideas Monthly

Sign up now and get our free monthly email. It’s filled with our favourite pieces of the news from the industry, SEO, PPC, Social Media and more. And, don’t forget – it’s free, so why haven’t you signed up already?