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I’m speaking today at the Westminster eForum, an event focused on “the regulatory challenges and commercial opportunities of digital marketing”. In this post you can find a summary of the key points discussed and my slides.
My opening remarks focus on the following areas:
The Convergence Of Online Advertising
The Impact On Marketing Budgets & Skills
The Impact Of Mobile & Contactless Payment On Marketing Strategy
‘Big Data’ Collected From Online And Mobile Services
Pseudonymised Consumer Data: Engagement & Privacy
You can find my deck below;
Site speed is an important area of website optimisation that people working in the world of Search Engine Optimisation are becoming increasingly concerned about.
The term “content marketing” is frequently thrown around by marketers, influencers and business owners, but what does it actually mean? Let’s kick off with a quick definition before we take a closer look at this concept.