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I’m speaking today at the Westminster eForum, an event focused on “the regulatory challenges and commercial opportunities of digital marketing”. In this post you can find a summary of the key points discussed and my slides.
My opening remarks focus on the following areas:
The Convergence Of Online Advertising
The Impact On Marketing Budgets & Skills
The Impact Of Mobile & Contactless Payment On Marketing Strategy
‘Big Data’ Collected From Online And Mobile Services
Pseudonymised Consumer Data: Engagement & Privacy
You can find my deck below;
Last month, we tuned in to listen to our very own Samantha Noble become a radio star. As a guest on Xan Phillips’ The Business on Voice FM, a programme dedicated to promoting the good news stories about business from the Southampton area and beyond, Sam shared her insights into paid media.
The Drum Network has launched a new initiative called ‘Create Britain’ which aims to show the world that Great Britain is still an awesomely creative marketplace, despite Brexit.
Create Britain is an online interactive map that invites businesses from the creative industry to contribute a short video to claim their own pin on the map that links to their video clip. The video clips need to answer one question: ‘What makes British creativity so great?’.