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I’m speaking today at the Westminster eForum, an event focused on “the regulatory challenges and commercial opportunities of digital marketing”. In this post you can find a summary of the key points discussed and my slides.
My opening remarks focus on the following areas:
The Convergence Of Online Advertising
The Impact On Marketing Budgets & Skills
The Impact Of Mobile & Contactless Payment On Marketing Strategy
‘Big Data’ Collected From Online And Mobile Services
Pseudonymised Consumer Data: Engagement & Privacy
You can find my deck below;
A generally accepted fact in the world of Content Marketing is that being useful is one of the main criteria for achieving results with a content campaign.
But how do you find out which questions your audience needs answers to?
Digital public relations (digital PR) can be an effective way to increase brand visibility and drive more quality traffic to your website or landing page. But just what is digital PR and how does it differ from traditional PR techniques? Here’s an overview of the differences (and similarities). (more…)