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Graeme Benge

Westminster eForum: The Evolving Online Advertising Ecosystem

31st Oct 2013 News Less than a minute to read

Westminster eForumI’m speaking today at the Westminster eForum, an event focused on “the regulatory challenges and commercial opportunities of digital marketing”. In this post you can find a summary of the key points discussed and my slides.

My opening remarks focus on the following areas:

The Convergence Of Online Advertising

  • The monetisation of social

The Impact On Marketing Budgets & Skills

  • The rise of web analytics
  • Defining value

The Impact Of Mobile & Contactless Payment On Marketing Strategy

  • You have to have a mobile friendly site to take advantage of the opportunity
  • The trust conundrum of contactless payment

‘Big Data’ Collected From Online And Mobile Services

  • What does ‘big’ really mean?
  • We’re not ready for ‘big’ data because we don’t yet make the most of ‘little’ data

Pseudonymised Consumer Data: Engagement & Privacy

  • The privacy time bomb that is ticking

You can find my deck below;

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Graeme Benge

Graeme is a self-confessed chocolate addict and his carefully curated physique reflects this. His beard is better than yours and if you ever want to see such a majestic creature you can find him in the ‘room of doom’ listening to rock and heavy metal.

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