We're hiring

We love digital - Call
03332 207 677
and say hello - Mon - Fri, 9am - 5pm

Call 03332 207 677

Graeme Benge

Westminster eForum: The Evolving Online Advertising Ecosystem

31st Oct 2013 News Less than a minute to read


Westminster eForumI’m speaking today at the Westminster eForum, an event focused on “the regulatory challenges and commercial opportunities of digital marketing”. In this post you can find a summary of the key points discussed and my slides.

My opening remarks focus on the following areas:

The Convergence Of Online Advertising

  • The monetisation of social

The Impact On Marketing Budgets & Skills

  • The rise of web analytics
  • Defining value

The Impact Of Mobile & Contactless Payment On Marketing Strategy

  • You have to have a mobile friendly site to take advantage of the opportunity
  • The trust conundrum of contactless payment

‘Big Data’ Collected From Online And Mobile Services

  • What does ‘big’ really mean?
  • We’re not ready for ‘big’ data because we don’t yet make the most of ‘little’ data

Pseudonymised Consumer Data: Engagement & Privacy

  • The privacy time bomb that is ticking

You can find my deck below;

Share this post

Graeme Benge
About the author

Graeme Benge

Graeme is a self-confessed chocolate addict and his carefully curated physique reflects this. His beard is better than yours and if you ever want to see such a majestic creature you can find him in the ‘room of doom’ listening to rock and heavy metal.

What do you think?

  • aspect-ratio Koozai - New Offices in Old Street, London
    Cat Birch

    We’ve Expanded Into Bigger And Better Offices In London

    We continue to go from strength to strength here at Koozai, and we are very proud to announce that our London branch has expanded into even bigger and better offices.
    (more…)

    Cat Birch
    @MissCatBirch
    9th Feb 2017
    News
  • aspect-ratio Google Tag Manager
    Emma North

    An SEO’s Guide to Planning Google Tag Manager Migration

    Google Tag Manager (GTM) is a powerful tool and when properly understood and implemented, can be an SEO’s best friend.

    However, before you can actually begin a migration to GTM, you need to take some key steps to ensure everything goes to plan.

    (more…)

    Emma North
    2nd Feb 2017
    Analytics

Digital Ideas Monthly

Sign up now and get our free monthly email. It’s filled with our favourite pieces of the news from the industry, SEO, PPC, Social Media and more. And, don’t forget - it’s free, so why haven’t you signed up already?