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I’m speaking today at the Westminster eForum, an event focused on “the regulatory challenges and commercial opportunities of digital marketing”. In this post you can find a summary of the key points discussed and my slides.
My opening remarks focus on the following areas:
The Convergence Of Online Advertising
The Impact On Marketing Budgets & Skills
The Impact Of Mobile & Contactless Payment On Marketing Strategy
‘Big Data’ Collected From Online And Mobile Services
Pseudonymised Consumer Data: Engagement & Privacy
You can find my deck below;
We’re excited to announce that we’re launching a series of free Breakfast & Learn events for brand-side marketers. Our digital marketing experts will help you to boost your SEO, paid media, paid social and content marketing knowledge over breakfast.