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How do you make your content stand out from the rest? The teams at LookBookHQ and Beutler Ink believe it’s through telling great stories – and not only have they put together some compelling stats on content consumption online, but they’ve included lots of useful tips on effective storytelling to make your content stand out.
With more content than ever being created and promoted, it’s fair to say the Internet is a busy place these days. For businesses this means getting your message across and not lost in the noise. Whether you’re creating infographics, whitepapers, super-cool blog posts or more advanced pieces of technical content, it’s important for your business to take advantage of effective storytelling and stand out from the crowd.
Some of our favourite insights from their Infographic include:
Last month, we tuned in to listen to our very own Samantha Noble become a radio star. As a guest on Xan Phillips’ The Business on Voice FM, a programme dedicated to promoting the good news stories about business from the Southampton area and beyond, Sam shared her insights into paid media.
The Drum Network has launched a new initiative called ‘Create Britain’ which aims to show the world that Great Britain is still an awesomely creative marketplace, despite Brexit.
Create Britain is an online interactive map that invites businesses from the creative industry to contribute a short video to claim their own pin on the map that links to their video clip. The video clips need to answer one question: ‘What makes British creativity so great?’.