How do you make your content stand out from the rest? The teams at LookBookHQ and Beutler Ink believe it’s through telling great stories – and not only have they put together some compelling stats on content consumption online, but they’ve included lots of useful tips on effective storytelling to make your content marketing and digital PR campaigns stand out.
With more content than ever being created and promoted, it’s fair to say the Internet is a busy place these days. For businesses this means getting your message across and not lost in the noise. Whether you’re creating infographics, whitepapers, super-cool blog posts or more advanced pieces of technical content, it’s important for your business to take advantage of effective storytelling and stand out from the crowd.
Some of our favourite insights from their Infographic include:
High Res Version
Sources: LookBookHQ and Beutler Ink
Powerful infographic! Tons of useful information regarding good communication and storytelling aspects mentioned in there!
It is so true a fact that people these days have no time at all to spare. And during such times, why would they take time to go through all that text you assembled together to for a content? We must design content keeping in mind that people are busy! We must tellt hem the point we want to say directly! :)
Multimedia is also a place to try our hands at. Everybody wants something visual. I mean, people these days don’t just want to be limited to text only content! Thus, multimedia is a good method to try!
Awesome resource indeed! :)
Fantastic infographic outlining the difficulties in marketing. I especially liked the statistic about 51% of professionals managing information rather than acting on it. That is so very true. The world has become a very hectic place so making sure everything you advertise catches the eye of the reader is extremely difficult. Great advice.
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