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With the country still struggling through the recession, companies are still after more PR in magazines and newspapers, but are they overlooking the power of the online network?
Having an article published in a newspaper or magazine is what a lot of companies see as the goal when they are trying to get a message out to the public, even though more often than not this process can be costly and not the most effective way of reaching the target audience.
With the online world ever growing there should be more of a buzz around getting an article published on the Internet or having the company name mentioned in someone’s blog or tweet. The online market has much more longevity than print. If an article is printed in a daily newspaper everyone in the target audience would have to read the newspaper on that day and that particular page for it to have any effect.
If, however, it was published online there would be a much wider audience likely to see it; articles are archived on websites so people will still be able to refer to it and it may even show up in search results months after it was released.
Online media usage is currently outstripping traditional media; more people get their news updates from social network sites than by reading the newspaper.
Public Relations via BigStock
The UK Search Awards is an exciting night for all; brimming with excitement, anticipation and pride, these awards showcase the very best in Digital Marketing. Our pride was overflowing as we watched our very own Sam Noble be honoured with the top prize of the night: UK Search Personality 2016.
The UK Search Awards are here and we’re pleased to announce that we’ve been shortlisted for three awards at this prestigious ceremony.
What an incredible year 2016 has been for us so far. We’ve celebrated turning 10 as a company, and in the last few months alone we’ve been nominated for a range of campaigns, won a bunch of awards and now we’ve been shortlisted for even more success.