We love digital - Call
03332 207 677Circle Info
and say hello - Mon - Fri, 9am - 5pm

Call 03332 207 677Circle Info

Stephen Logan

Online PR is The Way Forward

12th Aug 2009 Content Marketing Blog 1 minute to read

Public RelationsWith the country still struggling through the recession, companies are still after more PR in magazines and newspapers, but are they overlooking the power of the online network?

Having an article published in a newspaper or magazine is what a lot of companies see as the goal when they are trying to get a message out to the public, even though more often than not this process can be costly and not the most effective way of reaching the target audience.

With the online world ever growing there should be more of a buzz around getting an article published on the Internet or having the company name mentioned in someone’s blog or tweet. The online market has much more longevity than print. If an article is printed in a daily newspaper everyone in the target audience would have to read the newspaper on that day and that particular page for it to have any effect.

If, however, it was published online there would be a much wider audience likely to see it; articles are archived on websites so people will still be able to refer to it and it may even show up in search results months after it was released.

Online media usage is currently outstripping traditional media; more people get their news updates from social network sites than by reading the newspaper.

Image Source

Public Relations via BigStock

Share this post

Free Digital Marketing Audit

Need some expert help to uncover what’s holding your digital marketing back? Let us show you for free!

What do you think?

aspect-ratio
Stacey Cavagnetto

A Beginner’s Guide To Content Marketing

Stacey Cavagnetto
1st Dec 2020
Content Marketing Blog
aspect-ratio
Joaquin Lopez

What Should My Cost Per Lead Be?

Joaquin Lopez

Analytics

Digital Ideas Monthly

Sign up now and get our free monthly email. It’s filled with our favourite pieces of the news from the industry, SEO, PPC, Social Media and more. And, don’t forget - it’s free, so why haven’t you signed up already?
  • This field is for validation purposes and should be left unchanged.

Unlike 08 numbers, 03 numbers cost the same to call as geographic landline numbers (starting 01 and 02), even from a mobile phone. They are also normally included in your inclusive call minutes. Please note we may record some calls.

Circle Cross