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I mentioned last week how Blogpulse was a great service for online market research.
Given the recent popularity of British politicians socialising on the yachts of Russian billionaires whilst on holiday, I thought it would be interesting to see what the blogging community thought of this:
As you can see, there’s a spike of interest when it was announced that Peter Mandelson was being ushered back into Government followed by an increase in blogging activity when the news of the (I’m sure entirely innocent) visit to the Queen K, the luxury yacht owned by billionaire, Oleg Deripaska.
In today’s multichannel world, there are mountains of data which provide insights into how users have interacted with your business and their path to conversion (or non-conversion). It is important to understand performance with multichannel marketing, which can be achieved through attribution modelling. Attribution refers to assigning credit to something (a channel, touchpoint, etc.) for the role it played in the final conversion. An attribution model is a rule, or set of rules, that assigns this credit correctly to the right channel or touchpoint.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.