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I mentioned last week how Blogpulse was a great service for online market research.
Given the recent popularity of British politicians socialising on the yachts of Russian billionaires whilst on holiday, I thought it would be interesting to see what the blogging community thought of this:
As you can see, there’s a spike of interest when it was announced that Peter Mandelson was being ushered back into Government followed by an increase in blogging activity when the news of the (I’m sure entirely innocent) visit to the Queen K, the luxury yacht owned by billionaire, Oleg Deripaska.
Your branding is not your product or service. Instead it is about you and your team and how you connect with your audience. Good branding has always been focused on forging connections and as the digital landscape allows us to be more interconnected than ever before, branding and digital should be inseparable. (more…)
I frequently get asked about my job as a Content Marketing Strategist by aspiring content marketeers looking for insight into digital marketing. What do the day-to-day tasks involve? What kind of skill set is required? And what do I enjoy most about this role?