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Every client has different needs and goals and no two pieces of content will meet those requirements in the exact same way. To help with this today’s infographic from Copy Press offers a clear look at how you can tie every step in the creation of content together in a way that makes your clients happy.
The key points include:
Get To Know The Client: What do they sell, why do they sell it and what concepts do they have for the content that you could use? Everything else you do needs to flow from these principles.
Identify The Client’s Goals: If they want to attract attention then your content needs to have viral reach in mind and a goal to increase PR and brand awareness. Should the client wish to educate you need to build authority in their industry and provide value to their audience.
Likewise if they want to encourage an action this could include building an email list or trying to drive people to make a purchase. Lastly to generate traffic you need to attract a new, larger audience or increase the number of links and social signals to their site.
Find Hooks That Align With The Client’s Goals: Do they want to be educational, topical, promote a self interest, tell a story, share a case study, curate other content or offer a fresh spin on a topic? Each of these hooks requires a different approach to what you’ll need to create.
Use Emotions To Add Interest: Make the reader laugh, scared, fall in love, amazed, sentimental, feel your frustration or even make them repulsed depending on the action you want to encourage.
Confirm That It Has At Least One Value: Most importantly of all content has to fulfil a need, fulfil a want or offer enjoyment and ultimately make the client happy.
Source: CopyPress Community
The views expressed in this Infographic are those of the original creator so may not represent those of the Koozai team.
In today’s multichannel world, there are mountains of data which provide insights into how users have interacted with your business and their path to conversion (or non-conversion). It is important to understand performance with multichannel marketing, which can be achieved through attribution modelling. Attribution refers to assigning credit to something (a channel, touchpoint, etc.) for the role it played in the final conversion. An attribution model is a rule, or set of rules, that assigns this credit correctly to the right channel or touchpoint.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.