We're hiring

We love digital - Call
03332 207 677
and say hello - Mon - Fri, 9am - 5pm

Call 03332 207 677

Mike Essex

49 Ways To Create Content Ideas That Make Clients Happy

18th Dec 2013 Content Marketing 1 minute to read

Client Content IdeasEvery client has different needs and goals and no two pieces of content will meet those requirements in the exact same way. To help with this today’s infographic from Copy Press offers a clear look at how you can tie every step in the creation of content together in a way that makes your clients happy.

The key points include:

Get To Know The Client: What do they sell, why do they sell it and what concepts do they have for the content that you could use? Everything else you do needs to flow from these principles.

Identify The Client’s Goals: If they want to attract attention then your content needs to have viral reach in mind and a goal to increase PR and brand awareness. Should the client wish to educate you need to build authority in their industry and provide value to their audience.

Likewise if they want to encourage an action this could include building an email list or trying to drive people to make a purchase. Lastly to generate traffic you need to attract a new, larger audience or increase the number of links and social signals to their site.

Find Hooks That Align With The Client’s Goals: Do they want to be educational, topical, promote a self interest, tell a story, share a case study, curate other content or offer a fresh spin on a topic? Each of these hooks requires a different approach to what you’ll need to create.

Use Emotions To Add Interest: Make the reader laugh, scared, fall in love, amazed, sentimental, feel your frustration or even make them repulsed depending on the action you want to encourage.

Confirm That It Has At Least One Value: Most importantly of all content has to fulfil a need, fulfil a want or offer enjoyment and ultimately make the client happy.

CreateContentIdeasforClients

Source: CopyPress Community

The views expressed in this Infographic are those of the original creator so may not represent those of the Koozai team.

Share this post

Free Whitepaper The Complete Guide To Content Marketing

1 Comment

What do you think?

  • aspect-ratio club-koozai-branding-blog-image
    Sally Newman

    The Advantages Of Branding In The Digital Age

    Your branding is not your product or service. Instead it is about you and your team and how you connect with your audience. Good branding has always been focused on forging connections and as the digital landscape allows us to be more interconnected than ever before, branding and digital should be inseparable. (more…)

    Sally Newman
    @sally_newm
    21st Jun 2018
    Brand
  • aspect-ratio content-strategist-blog-image
    Lola Michels

    A Day In The Life Of A Content Marketing Strategist

    I frequently get asked about my job as a Content Marketing Strategist by aspiring content marketeers looking for insight into digital marketing. What do the day-to-day tasks involve? What kind of skill set is required? And what do I enjoy most about this role?

    (more…)

    Lola Michels
    18th Jun 2018
    News

Digital Ideas Monthly

Sign up now and get our free monthly email. It’s filled with our favourite pieces of the news from the industry, SEO, PPC, Social Media and more. And, don’t forget - it’s free, so why haven’t you signed up already?
  • We’ve got some really cool stuff we want to share with you. So you don’t miss out, let us know which of the following you want us to email you about going forward:
  • This field is for validation purposes and should be left unchanged.