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78% of CMO’s See Custom Content As The Future Of Marketing (Infographic)
The above is just one of the great statistics in the below Infographic from Demand Metric. It’s not just managers who love content either, in fact 70% of customers said they felt closer to a company as a result of content marketing
Some of the more notable statistics in the Infographic include:
- 90% of organisations market with content
- 82% of consumers feel more positive about a company after reading custom content
- 80% believe custom content should be central to marketing work
- 70% of people would rather learn about a company through articles than an advert
- 62% of companies outsource their content marketing
- 60% of people are inspired to seek out a product after reading content about it
There’s lots more insights in the infographic so we hope you enjoy it:
A Guide to Marketing Genius: Content Marketing
Powered by Demand Metric
The views expressed in this post are those of the author so may not represent those of the Koozai team.
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About the author
Mike Essex
Mike Essex specialises in digital marketing and everything search. A recent project of Mike’s was featured on BBC News, Radio 5Live and the Times here in the UK, whilst also featuring on USA Today and ABC News in the US. He will be writing throughout the month about digital marketing and much more...
Hi – Great infographic. It would be extremely helpful, if possible, to see all the numbers broken out by B2B vs B2C.
Best regards,
Michael
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