We're hiring

We love digital - Call
03332 207 677
and say hello - Mon - Fri, 9am - 5pm

Call 03332 207 677

Mike Essex

78% of CMO’s See Custom Content As The Future Of Marketing (Infographic)

15th May 2013 Content Marketing Less than a minute to read


Content Marketing GeniusThe above is just one of the great statistics in the below Infographic from Demand Metric. It’s not just managers who love content either, in fact 70% of customers said they felt closer to a company as a result of content marketing

Some of the more notable statistics in the Infographic include:

  • 90% of organisations market with content
  • 82% of consumers feel more positive about a company after reading custom content
  • 80% believe custom content should be central to marketing work
  • 70% of people would rather learn about a company through articles than an advert
  • 62% of companies outsource their content marketing
  • 60% of people are inspired to seek out a product after reading content about it

There’s lots more insights in the infographic so we hope you enjoy it:

Content Marketing Guide

A Guide to Marketing Genius:  Content Marketing 

Powered by Demand Metric

The views expressed in this post are those of the author so may not represent those of the Koozai team.

Share this post

Mike Essex
About the author

Mike Essex

Mike Essex specialises in digital marketing and everything search. A recent project of Mike’s was featured on BBC News, Radio 5Live and the Times here in the UK, whilst also featuring on USA Today and ABC News in the US. He will be writing throughout the month about digital marketing and much more...

Content Marketing Whitepaper Cover

Free Whitepaper The Complete Content Marketing Guide

2 Comments

What do you think?

  • aspect-ratio Koozai - New Offices in Old Street, London
    Cat Birch

    We’ve Expanded Into Bigger And Better Offices In London

    We continue to go from strength to strength here at Koozai, and we are very proud to announce that our London branch has expanded into even bigger and better offices.
    (more…)

    Cat Birch
    @MissCatBirch
    9th Feb 2017
    News
  • aspect-ratio Google Tag Manager
    Emma North

    An SEO’s Guide to Planning Google Tag Manager Migration

    Google Tag Manager (GTM) is a powerful tool and when properly understood and implemented, can be an SEO’s best friend.

    However, before you can actually begin a migration to GTM, you need to take some key steps to ensure everything goes to plan.

    (more…)

    Emma North
    2nd Feb 2017
    Analytics

Digital Ideas Monthly

Sign up now and get our free monthly email. It’s filled with our favourite pieces of the news from the industry, SEO, PPC, Social Media and more. And, don’t forget - it’s free, so why haven’t you signed up already?