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Every landing page can be improved upon and no landing page converts 100% of its visitors. This blog post contains some ideas that may help you to improve your landing page conversion rate.
Landing page testing is becoming more and more popular with advertisers all over the world and it is not uncommon to see improvements in conversions of over 30%.
Google Website Optimizer is a free and simple tool that works hand in hand with Google AdWords and Google Analytics to give you the power to increase the number of conversions your website generates.
Listed here are eight simple ideas that have been known to deliver a huge increase in the number of conversions a web page generates.
Using capital letters can be seen as shouting and appears harsh on the eye.
Keep the number of colours applied to the overall design of your web page to a minimum. Two or three colours often work best.
Unless a visitor to your site is captivated immediately, the likelihood of them scrolling further down the page to read more is very slim. Ensuring that all key messages and call to actions are visible above the fold can have a significant impact on conversion rate.
White text on a darker background can often blend in too well on a page making it hard to read. Where possible use black text on a lighter background to really catch your visitor’s eye.
With so many different fonts types to choose from and each web page designer having a personal favourite, how do we know what font to use?
Many landing page tests have been conducted over the years and the top three font styles to use are:
More and more web pages are using larger font sizes to try and draw attention to certain elements on a page. This can actually have a negative impact and can drive visitors away from a site.
It is best to keep the font size on a page to either 10 or 12 depending on your audience. I would suggest size 12 if your target audience is under the age of 10 or over the age of 60.
The human eye is used to reading text on a page from left to the right. Where possible keep all content on your web page left aligned and avoid centre aligning text unless completely necessary.
Avoid underlining any headings or text unless it links through to a new page. Most web users have now become accustomed to underlined text meaning it is a link.
Ensure that the colour of any links that have been clicked change from blue to purple. This clearly highlights to users which links they have clicked and which links they have not.
Pay per Click traffic is easy to control and is great for testing changes to landing pages. If you would like any help testing your current landing page designs with your Pay Per Click traffic, contact Koozai today.
If you are looking for some ideas on elements to test, check out my latest blog on Landing Page Tests.
In today’s multichannel world, there are mountains of data which provide insights into how users have interacted with your business and their path to conversion (or non-conversion). It is important to understand performance with multichannel marketing, which can be achieved through attribution modelling. Attribution refers to assigning credit to something (a channel, touchpoint, etc.) for the role it played in the final conversion. An attribution model is a rule, or set of rules, that assigns this credit correctly to the right channel or touchpoint.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.