We love digital - Call
03332 207 677 and say hello - Mon - Fri, 9am - 5pm
Call 03332 207 677
What Tests Should I Try On My Landing Pages?
Landing page testing and optimisation has really started to pick up over the past six months and with more and more advertisers conducting tests, the more difficult it becomes for those of you who are not.
If three of your main competitors are frequently conducting tests, they will be collating extremely valuable data on how visitors react to their web page design.
Testing elements of landing pages is now playing a fundamental part of increasing a website’s conversion rate. There are a number of key elements on a page which warrant testing to find out what works for your customers and what doesn’t. How do you know unless you test?
The idea for this blog post came about when I was looking around the web for elements that I could test within a web page. There are lots of sources out there giving us ideas, so I thought a summary of my findings would benefit all.
Page Structure Tests
Page structure tests involve changing a key element on the page to differ completely from the original.
- Size and contents of the page header
- Size and contents of the page footer
- Horizontal vs. vertical navigation bar
- Trust symbols and accreditation logos
- Size and location of forms
- Swapping page sections from left to right
- Single vs. multiple columns
Main Headline Tests
People respond differently to the way a headline on a page is written, some respond to capitalisation, some respond to numerical statistics etc
- Asking a question
- Website not ranking for key terms?
- Is your website not ranking well for your key terms?
- Do you know how to get your website ranking for key terms?
- Business focus vs. customer focus
- We can help you increase your visibility in the search engines
- You can increase your websites visibility in the search engines
- Capitalisation vs. non capitalisation
- We Can Help You Improve Your Search Engine Rankings
- We can help you improve your search engine rankings
- Bold, capitalisation, underline, normal and italic
- We can help you improve your search engine rankings
- We can help you improve your search engine rankings
- We can help you improve your search engine rankings
- We can help you improve your SEARCH ENGINE RANKINGS
- We can help you improve your search engine rankings
- Statistics
- We have helped 100’s of websites achieve page one rankings on Google
- We have saved customers £100’s in AdWords spend
Content Tests
We all worry about what a page looks like. Would you be surprised that some of the more plain web pages convert better? Testing colours and font styles have been known to drive significant increases in a websites conversion rate.
- Long paragraphs of text vs. short paragraphs of text
- Bullet points
- Punctuation
- Font size
- Font style
- Call to action button colours
- Call to action wording
The BBC News website posted an article which really brings home how much first impressions count on the web.
For more information on our Landing Page and Form Testing service, contact Koozai today.
Share this post
Samantha Noble
Sam is a talented multi-tasker, a dedicated mother to the gorgeous Theo and a big fan of cooking – word on the street is that she’s pretty good in the kitchen but we’re yet to know if this is true or not. Hint hint, we like cake, Sam.
- Pingback: Ways to Improve Quality Score
- Pingback: Landing Page Design Tips
Sam i totally agree! Well said.
Hi Sam – good post. Also perhaps worth mentioning dynamic content platforms, such as Omniture’s Test&Target that could serve these tests up quickly and will automatically learn from the visitor behaviours?
What do you think?
Attribution 101: Google Analytics and AdWords
In today’s multichannel world, there are mountains of data which provide insights into how users have interacted with your business and their path to conversion (or non-conversion). It is important to understand performance with multichannel marketing, which can be achieved through attribution modelling. Attribution refers to assigning credit to something (a channel, touchpoint, etc.) for the role it played in the final conversion. An attribution model is a rule, or set of rules, that assigns this credit correctly to the right channel or touchpoint.
-
Why Bing is a Valuable Paid Media Platform
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.
4 Comments