Website Migration SEO
Investing in a quality SEO migration service for your website is crucial if you’re hoping to retain your search visibility and organic traffic in search engines.
SEO Migration Rescue & Recovery. Done Right.
Website migrations are high-risk. Get them wrong and you can lose hard-earned traffic, rankings and revenue overnight. From broken redirects to lost metadata, even minor issues can have major consequences that can impact sales or leads.
That’s why our team at Koozai treats every migration like a live operation, using data, experience and precise planning to protect what matters most. And if you’ve already migrated and are seeing performance issues? Get a second opinion with our free SEO Migration Rescue Review.
Your trusted SEO migration experts
We’re proud to have been featured in many industry publications and have served a plethora of happy clients.
Real Results: Helping Havwoods Bounce Back from a Failed Migration
When Havwoods launched their redesigned website, they saw an immediate drop in organic visibility and traffic. Our team stepped in to diagnose the root issues, including broken redirect chains and lost high-converting URLs and created a recovery plan.
Within six weeks, rankings stabilised, content visibility returned, and leads recovered. We helped get the migration back on track and protected future growth with a more resilient SEO structure.
Need support fixing a live migration issue? Scroll down to request a free Recovery Review.
Quality website migration services by experienced SEO experts
Investing in a quality SEO migration service for your website is crucial if you’re hoping to retain your search visibility and organic traffic in search engines. That’s key whether you’re redesigning your site, changing the domain, or simply moving to HTTPS or a new server.
SEO migrations involve a complex set of tasks, and a poorly delivered migration can even result in years of hard graft on your website’s SEO and content going down the pan. That’s because poorly executed SEO migrations can result in errors that could see your website completely drop out of search engine rankings. Even small inaccuracies can have a big impact if Google can’t index key pages.
All of this makes it crucial to enlist SEO expertise in your website migration from the very beginning. Luckily the team at Koozai has been doing successful migrations for years, making us well placed to help.
Our approach to SEO website migrations
Not only will we guide you through your SEO migration process, but we’ll also take a meticulous approach to minimise any risks and work with you to ensure your content’s up to scratch after we’ve completed a successful migration for you.
As part of all successful SEO migrations with us, we’ll also work with you to consider important aspects of your site which can have a real impact on its performance in search engines, including:
- An initial crawl of your content to identify all your website’s existing content.
- A content audit to discover which articles, posts and pages need to be migrated and which can be merged to strengthen SEO performance.
- Risk management to ensure no important processes, features or functionality of the site has the potential to break.
- Ensuring website events, goals and conversions are carried across to the new site; retaining any code used for analytics or third-party site verification.
- Integrating and transferring databases of products or customer data from one CMS to another.
- Working with you to set up DNS configuration within domain settings.
- Liaising with the current and new hosting company to ensure a smooth transition.
- URL mapping and setting up sitewide re-directs.
- Use of a staging site to debug and test for any errors or complications before going live
- Transferring SEO features across to the new website, including metadata, headings, titles, internal links, alt text and schema.
- Key considerations for e-commerce SEO and product cart functionality.
Already Launched? Request a Rescue Review
If your site is already live and you’re seeing unexpected drops in traffic or rankings, we can help.
Our SEO Migration Recovery Review is a free, fast second opinion that uncovers hidden issues and offers practical, expert advice to get things moving again. No fluff. No generic audits. Just real help when you need it most.
Driving footfall for a top architects and design studio
Carrying out a website migration can be a stressful time but Koozai were ready for the technicalities involved and our worries about the potential loss of traffic were put to rest. The team worked closely with our design agency to support the entire transition.
Koozai has helped us to realise and fine-tune not only our online presence, but they’ve helped us to stand out from the crowd for the future.
Sarah BeanHead of Copy
FAQs
Can I Do A Website Migration Myself?
It is possible to use third party guides on the internet to try and implement your own migration. However, it is generally not advisable to implement a migration unless you have SEO expertise and experience in delivering successful migrations as costly mistakes are easily made. This could result in a drop in rankings and traffic for your website.
Will A Website Migration Harm My SEO?
A quality SEO migration won’t significantly impact your website’s organic SEO traffic in the long term. However, a poorly executed migration can harm your website’s SEO significantly and result in a drop in rankings, which is why it is so important to invest in the services of an SEO specialist who is experienced in website migrations. A poor migration can result in things like broken redirects, duplicate content, and unindexed pages, all of which will hurt your website’s SEO
How Long Does An SEO Site Migration Take?
This one really depends on the size of your website, how much content it has and what you want to move over to the new website. A website with less than 100 pages is going to take substantially less time to migrate than a website made up of several hundred or even thousands of pages. Depending on the size of the website and the scope of the project, you can expect it to take anywhere from a month to a few months for a website migration to be fully completed. This is because time is needed to plan, develop a staging site, audit, implement and monitor the migration to ensure nothing goes wrong.
How Much Does A Website Migration Cost?
The answer to this one is ‘it depends'. The cost of a website migration can differ depending on the size of the website, the scope of the project, the quality of the service provider and the services required. In all cases, we'd recommend investing early in the process to ensure it's done correctly rather than opting for a “cheap” route, and having to retrospectively fix issues several times over - stalling, or even worse ruining your organic performance in the process. This always ends up costing more.
Get in touch for a quote on your website migration or for our migration consultancy rates.
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