Advertising sequence in which a visitor receives ads from one advertiser throughout an entire site visit.

A super affiliate is an affiliate who is acing their influencer techniques, converting lots of customers, and earning great commission.

A subdomain is a domain that is part of a larger domain – for example, is a subdomain of

HTML code that generates rich snippets.

Website ‘stickiness’ is where you keep your customers on your website for a longer period of time. By keeping your visitors engaged and moving around your webpages you have more opportunity to impart your marketing messages and increases your chances of conversion.

Secure site technology that encrypts content and gives the https protocol

A mutually beneficial agreement between a specific brand and another company or event, whereby one provides another with financial support in return for advertising privileges. Sometimes a company or an event will have multiple sponsors or one sole sponsor.

Splash pages are used as an introductory page when visitors come to a website. They can showcase limited time offers, request age verification, promote an event or more.

An automated programme that visits or “crawls” web sites to collect information about them in order to understand their function and relevance.

Soft bounces are linked to email marketing. Emails are marked as soft bounces when they’re unable to get past the mail server to the recipient’s inbox. See hard bounce for the other reason an email may fail to be delivered.

Using social networks such as Facebook, Twitter, LinkedIn, TikTok and Instagram to create and share content with others on the same platform.

an online ad significantly taller than the 120×240 vertical banner.

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