Programmatic advertising is programming software to automatically buy digital advertising or ‘ad space’. If it’s something you’re interested in, it’s efficient, allows for better planning and optimisation.

Themes in WordPress that require additional payment to use. They’re more advanced, have better functionality and additional features. They may also be more secure in the long run so may be worth considering for your business.

online advertising payment model in which payment is based solely on qualifying sales.

online advertising payment model in which payment is based solely on qualifying leads.

PPC is an advertising model where advertisers pay a certain amount whenever a user clicks on their ads shown in search engines.

Position 0 is the very first entry that shows after a Google search. Depending on the search query, it’s often presented as a featured snippet as is the most sought-after position on Google.

A site featuring a suite of commonly used services, serving as a starting point and frequent gateway to the Web (Web portal) or a niche topic (vertical portal).

An ad that pops up over the top of an existing active window, or as a new tab on your browser. Pop up ads should be used sparingly as they can irritate your visitors if they need to repetitively remove pop-up ads.

The opposite to a pop-up ad, this is where an ad displays under an active window. They are less intrusive to users and appear much less often.

Pre-recorded digital audio files often hosted on audio streaming services such as Spotify, which talk about topics of interest, sometimes with guest speakers.

A private marketplace is an invite-only, RTB auction wherein a select number of buyers can bid on ad inventory.

Digital platform is a very broad term, covering anything online that can exchange information, whether that’s user comments, payments, services or goods online. All social media, ecommerce websites, forums etc come under the term ‘digital platform’.

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