This is quite an important metric for ecommerce businesses, as it’s essentially how much money a customer will bring to your brand over their lifetime as a paying customer.

Used for paid social advertising, a lookalike audience is a pool of prospects who closely resemble an existing audience. Targeting a lookalike audience is a good way to reach new people who are more likely to engage with your ads.

Long-tail keywords are keywords which usually contain more words and are more specific in their intent.

Domain names longer than the original 26 characters, up to a theoretical limit of 67 characters (including the extension, such as .com).

File that records the activity on a Web server.

Publishing interesting and insightful content which will naturally gain links without the need to push through outreach.

A tool you can use to check for broken hyperlinks on your website. We recommend using a link checker for the general maintenance of your site.

Gaining backlinks to your website from other sites to help increase your site’s overall authority. Links from higher domain authority websites are worth more for building your own site’s authority.

A barrier requiring a user to “Like” a brand’s page before they can access certain content from that brand on Facebook.

Similar in some ways to a marketing funnel, you want your customers to follow a journey. Once they become aware of your brand you want to acquire their interest through nurturing them. If they convert, be sure that your marketing efforts post-purchase give them every opportunity to want to buy from you again, and by this point, hopefully they’ll love your products so much that they become advocates for your brand and recommend you to others.

This is where you want your customers to feel informed and confident in your products, so they convert to make a purchase. It’s making sure you have suitable content and information at every stage of the marketing funnel, in turn ‘nurturing’ them through each stage.

A lead magnet is something that is given away to prospective customers in return for information. For example, exchanging an email address for a free marketing guide would be classed as a lead magnet.

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