The process of utilising a search engine’s database of local business listings in order to target audiences based on their specific geographic locations.

An internet service provider or ISP is a company that provides internet access for its customers for example Sky, BT, Virgin Media etc.

ID unique to a computer or network

Also known as the ‘deep web’ or ‘hidden web’, this is online content that’s not indexed by Google and therefore not as accessible to users. Password-protected websites and non-linked sites come under this definition.

An advertisement that loads between two content pages.

Interactive content is a fun way for your audience to get involved in some way with your content as opposed to simply scanning/reading it. Things like quizzes, games, interactive landing pages and infographics are classed as interactive content and usually receive more engagement from your audience.

Google’s list of websites. If a site has been ‘indexed,’ it is included in Google’s list of the web.

Traffic, which is generated by means of a reward system, for example if a visitor clicks on a certain page or site, they receive a discount on their order.

Where you create valuable content that is tailored for your audience in order to attract customers.

A link that directs to your website from another website.

The actual number of impressions your ads receive vs the number of impressions they could have potentially received. Impression share is influenced by many factors such as budget, quality score and keyword bids.

When an ad is displayed to a user, this is called an impression – as the ad has been seen. Whether or not the ad is clicked isn’t taken into account.

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