An online magazine, or electronic magazine.

Refers to a keyword match type for PPC advertising that offers the most specific and precise control over ad targeting. The user’s search query must ‘exactly match’ the keyword in the account (although this is more lenient than it once was)

Content that doesn’t have a shelf life when it comes to relevancy. For example, content around current trending news topics will stop being relevant once the news has moved on.

If you want to track beyond revenue and conversion metrics, keep an eye on Event Tracking. This is a method for analytics and social (e.g. using Facebook’s pixel) that helps you track your customers’ journey every step of the way by analysing certain behaviours like form fills, cart additions, or newsletter sign-ups.

Not in this case a sixth sense, but an application that hosts your email, such as Outlook, Yahoo, GMail etc.

This is a valuable metric used to describe the amount of social media interaction a post, ad, or campaign has. This is usually measured based on interactions like Comments, Shares, and Likes.

Direct marketing to a list of email addresses to inform them of products / sales / company news / new content etc.

Email addresses collated through online forms and opting into email newsletters which can then be used for email marketing.

An e-commerce website is one that buys and or sell through the internet.

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