Intelligent web content that changes depending on a user’s actions, including their site behaviour, user data and characteristics.
Content which Google sees as the same or very nearly the same appearing on multiple webpages.
A system that allows buyers of digital advertising inventory to manage multiple ad exchanges and data exchange accounts through one interface.
Is a lead nurturing method that uses automated tailored content & triggers that are ‘dripped’ at a specific time with the goal of driving a desired action (e.g.: a sale). Drip campaigns or drip emails are usually used here.
A page made specifically to rank well in search engines for particular keywords, serving as an entry point through which visitors pass to the main content
A domain used specifically to rank well in search engines for particular keywords, serving as an entry point through which visitors pass to the main domain.
The part of a network address that identifies it as belonging to a particular company or organisation. No two websites can have the same domain name. For example, in the web address https://www.koozai.com/case-studies/ the domain name is ‘koozai.com.’
A score (developed by Moz) between 1 and 100 and given to a website based on how much authority it carries. The higher the better. This score is worked out based on elements such as the number and quality of backlinks.
A link to another website with a rel=”follow” HTML attribute. This means that these links pass authority and therefore have a positive impact on a website’s search engine rankings.
The scheme used to resolve domain names
A unified technology platform used for collecting, organising, and activating large sets of data from different sources.
Cutting out the middle man in a transaction chain. This means going straight from supplier to consumer.