Intelligent web content that changes depending on a user’s actions, including their site behaviour, user data and characteristics.

Content which Google sees as the same or very nearly the same appearing on multiple webpages.

A system that allows buyers of digital advertising inventory to manage multiple ad exchanges and data exchange accounts through one interface.

Is a lead nurturing method that uses automated tailored content & triggers that are ‘dripped’ at a specific time with the goal of driving a desired action (e.g.: a sale). Drip campaigns or drip emails are usually used here.

A page made specifically to rank well in search engines for particular keywords, serving as an entry point through which visitors pass to the main content

A domain used specifically to rank well in search engines for particular keywords, serving as an entry point through which visitors pass to the main domain.

The part of a network address that identifies it as belonging to a particular company or organisation. No two websites can have the same domain name. For example, in the web address the domain name is ‘’

A score (developed by Moz) between 1 and 100 and given to a website based on how much authority it carries. The higher the better. This score is worked out based on elements such as the number and quality of backlinks.

A link to another website with a rel=”follow” HTML attribute. This means that these links pass authority and therefore have a positive impact on a website’s search engine rankings.

The scheme used to resolve domain names

A unified technology platform used for collecting, organising, and activating large sets of data from different sources.

DKIM (DomainKeys Identified Mail) adds a digital signature to your outgoing emails. It ensures that your emails are not tampered with during transit and verifies that they originate from your domain. Think of it as a seal of authenticity for your email. When your customers receive emails from your company, they can trust that the messages truly come from you and haven’t been altered along the way.

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