The cost to the business of acquiring a new customer.

A file that determines the styling of web content. Used as a reference rather than coding each individual styling change.

The systematic process of using test and learn techniques to identify which aspects help to improve website performance by encouraging more users to take a specific, desired action.

CRM focuses on managing positive interaction and communication with clients in order to achieve optimal client satisfaction and retention.

Conversion rate. The percentage of users who complete a conversion on your website.

Also called Cost Per Thousand, this is the price that advertisers pay for a thousand impressions or views of an ad.

A metric which calculates the average cost of a lead. Cost divided by leads.

The cost of a click on an ad

The average amount it costs to acquire a conversion through paid activity.

A metric that calculates the average cost of an action. Cost divided by action (conversions)

A website tracking file that stores data on a user’s computer based on their online activity. Cookies are then used to track users around the internet and serve ads based on the sites they’ve visited.

How many visitors to a website completed a desired action such as filling in a form or making a purchase? This is displayed as a percentage.

Unlike 08 numbers, 03 numbers cost the same to call as geographic landline numbers (starting 01 and 02), even from a mobile phone. They are also normally included in your inclusive call minutes. Please note we may record some calls.

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