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Content Marketing is not a new concept, especially not in the context of online marketing. People have been writing content since the dawn of time and trying to find ways to reach people with that content, since pen was first put to paper.
Every writer wants their work to be found and every marketer wants great content. If there’s been a modern shift it’s purely that the two forces are working together in greater numbers than ever before.
Content Marketing isn’t new to SEO either, often referred to as “Article Marketing” there has always been a drive to produce content for Search Engine Optimisation. However, what changed was a move away from creating a large quantity of content placed on many sites, to creating less content that is stronger and has more chance of ￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼attracting links and social shares. Less is more, as the saying goes.
This whitepaper moves away from the old way of thinking with a complete guide to how future Content Marketing works and can flourish. Before then we must first look back at the reasons for the shift, and one of the biggest factors was the Panda update.
Hundreds of top brands, companies and media outlets trust us to give them the correct answers including:
If you want to find out more about how you can use Content Marketing more effectively within your business, or you want to be sure that you are best utilising the various channels available; then request our free Content Marketing Whitepaper today.
Including the most up-to-date advice and tools available, follow this clear guide to build your reach and influence online.
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