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Whitepapers

AdWords PPC Beginner’s Guide

We love Pay Per Click, especially on the Google AdWords platform, but if used badly it’s really easy to throw money away. That’s why we’ve put together a Paid Search beginner’s guide that’ll save you time and money. You will learn:

  • How AdWords PPC works
  • How to create and setup your account
  • Ways you can improve accounts performance

What this guide to PPC on Google AdWords will show you

If you are looking to advertise online then Google AdWords is the best place to start. You can get instant results from your paid search marketing and easily measure your return on investment. The best part is that you only pay if someone clicks on your ad.

This guide will help you set up a basic AdWords pay per click campaign on the Search Network and understand which settings will give you the best performance from a brand new account.

If you are looking to use the Google Display network then we have an additional whitepaper on Understanding the Google display network and remarketing which takes a specific look at this area.

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Hundreds of top brands, companies and media outlets trust us to give them the correct answers including:

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What Are You Waiting For?

Whether it is your first time using paid search for your business, or you’re looking to yield more effective results, request and read our free Google AdWords Whitepaper today.

Jam-packed with advice and step-by-step instructions, your business can make the most of this fantastic marketing PPC vertical.

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We put a lot into our whitepapers so that client-side marketers and brands can ensure they get the latest and best advice possible.

*These guides are available to brands and client-side marketers only not agencies or consultants.