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AdWords Beginner’s Guide (2nd Edition)

AdWords Beginner’s Guide (2nd Edition) Shadow

Thanks to new sections on account optimisation, ad extensions and maximising enhanced campaigns our updated guide is an essential read for those looking to get more from their Google AdWords campaigns. You will learn:

  • How AdWords works
  • Understanding campaign settings
  • Keyword types
  • How to structure an account
  • Ways to improve accounts

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