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How to Create a YouTube Channel

Dean Marsden

by Dean Marsden on 6th June 2011

YouTube is the largest video sharing platform on the internet and it’s an incredibly important way to engage with users and expose your brand – especially if you use a personalised YouTube channel.

Videos are an incredibly effective medium to interact and engage with your targeted audience. A brand is able to communicate its messages in a direct and affordable way, leaving your audience feeling as if they know all about you and the product or service that you’re promoting.

However, simply uploading a video onto YouTube isn’t enough – you need to think about a branded profile. Personal channels offer a richer branding experience for the user as they aid in the exposure of any company’s key messages. It’s important you get it right, so here’s a guide to creating your own YouTube channel.

Step 1

If you haven’t already signed up – do so. The ‘Create Account’ links are located in the top right hand corner of the page, or a much larger one can be seen underneath the search box. Once clicked, you will be presented with an online form. Simply fill out the form and accept the terms of use. Be sure to provide a current useable e-mail address as you will need to confirm your registration using the e-mail that YouTube provides you.


 

Step 2

Once you have clicked on the confirmation link, sign into your new YouTube account. Once signed into your account, click on the ‘My Channel’ section of your profile. From here you can select ‘branding options’. It is entirely up to you if you want to add branding, but it is highly recommended as it is far more professional and reminds the users of which channel they are watching and who has provided the video. For example, below is Sky Sports’ personalised channel on YouTube.

 

Step 3
Time to start setting up your profile. Just like with other social media platforms such as Facebook and Twitter, YouTube also gives you the opportunity to personalise your profile. Here are just a few tips:
Channel Name – This should be your company’s name, but really depends on what your branding strategy is.

Channel Format – Once logged into your account you can view your default channel settings. From here select ‘Switch to Player Mode’, which is a newer layout and allows users to see and select your existing and new videos.

Title and Tags – Click ‘Edit Channel’ and then ‘Settings’ and create a title for your channel such as Joe Bloggs’ SEO Tips. Then you need to type in the tags that are reflective of your content, his will help people locate your material. So for Joe Blogg’s this would be his name or company name and the industry, ‘SEO’ or ‘SEO Tips’.

Channel Themes – Just like with a Twitter profile you can personalise your YouTube Channel to reflect your branding. For example you can upload your own background image, just like with the Sky Sports example.

For more help with branding your channel, YouTube have a support page which details all the different branding options. Use them to your advantage, but remember that branding is only one step towards successful utilisation of YouTube; you also need effective video content and a promotional strategy. For more information on video marketing [See: What is Video Marketing and How do You Benefit?].

Dean Marsden

Dean Marsden

Dean Marsden will be keeping you up to speed with video marketing and conversion rate optimisation. Dean excels at delivering video marketing solutions for clients and specialises in converting website visitors into customers.

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15 Comments

  • rob glidden 8th January 2012

    It doesnt let me view some of the videos. It tells me to create a channel. I did and it still will not let me view the videos.

    Reply to this comment

    • Damon DeRemer 8th December 2012

      I experienced the same problem. That is what initially got me interested in creating my own channel. I wouldn’t have even considered it. “I’ll say this, to the beginning entrepeneurs, including myself with this whole video ‘branding’ thing. Be very careful putting any of your real ideas, ‘company names’, ‘video content’, ‘music scores’, etc……. “If your not copywrited”. ‘Major league’ production companies, from all walks, have people just sitting back, picking off huge ideas and really

      Reply to this comment

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  • Max 17th February 2012

    It keeps telling me to enter a birthday and i do…..please help. its ver frustrating

    Reply to this comment

    • Dean Marsden

      Dean 17th February 2012

      You may need to enter a date of birth when you sign up for a Google Account.

      Reply to this comment

  • Melaina Talley 6th March 2012

    I am trying to create an account so I can download videos n ringtones on my android but its so frustrating! I am doin everything they say n still nothing! Please help!!!

    Reply to this comment

  • raphael kinuthia 21st February 2013

    i cant get youtube on my phone.

    Reply to this comment

  • Emmanuel obess adah 1st March 2013

    I can access youtube on my android, pls which way forward?

    Reply to this comment

  • Dean Marsden

    Dean Marsden 4th March 2013

    Hi Raphael and Emmanuel. You should be able to simply visit the YouTube website to view it if there isn’t an app. If you cannot get access this may mean your network provider does not support video streaming on your plan.

    Reply to this comment

  • Gary Taverner 22nd March 2013

    No help whatsoever… Still doesn’t help with resolving the issue between tubeplayer and YouTube with create channel login issue

    Reply to this comment

  • Matteo Hall 4th April 2013

    Can some PLLLLLLLEEEEEEAAASSSE help me do it on the YouTube app for IPod

    Reply to this comment

  • Ally Marshall 20th May 2013

    I can’t do it on iPad mini can someone PLEASE help????

    Reply to this comment

  • Mike 30th June 2013

    Thanks for this but I think the new youtube channel is updated now. If you can make another tutorial for that channel it will be great !

    Reply to this comment

    • Dean Marsden

      Dean Marsden 1st July 2013

      Stay tuned Mike, will be posting an updated blog post soon and we will be updating our YouTube Whitepaper this month too :)

      Reply to this comment

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