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The latest YouTube updates brought with them a completely redesigned user channel layout. This means you now have different options to style and customise your channel. In this post I am going to run through the entire YouTube channel setup and customisation process using the new YouTube interface for those that have not set up a channel yet. You can skip to step 3 if you already have an existing channel.
If you have enabled a Featured layout then you can then choose the options for each section using an interactive edit box without having to go to the ‘Edit Channel’ options. Just click on each section to reveal their options.
Next , lets edit the new sidebar we have with this new YouTube design. You can edit the description as we entered earlier but this is where you can links to your website or other URL and you can connect your Google+, Twitter or Facebook accounts to set up two way integration with your profiles on these services. It is worth mentioning that currently the Facebook connect feature only works with a personal profile not a Facebook page. Below these are optional fields where you can add more to your about yourself and list other channels.
That concludes the basic set up of a YouTube channel within the new design. As you can see it is very simple and you have enough basic options to customise your channel to match your branding. You may have noticed that larger brands have more control over their channels such as adding custom HTML. In order to gain this level of features you must be chosen by YouTube for the upgrade based on your channel’s popularity and quality.
For a summary of some of YouTubes other new features you might want to see this blog post.
A generally accepted fact in the world of Content Marketing is that being useful is one of the main criteria for achieving results with a content campaign.
But how do you find out which questions your audience needs answers to?
Digital public relations (digital PR) can be an effective way to increase brand visibility and drive more quality traffic to your website or landing page. But just what is digital PR and how does it differ from traditional PR techniques? Here’s an overview of the differences (and similarities). (more…)