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by Dean Marsden on 20th June 2011
Last time I looked at surrounding you point-of-action or call-to-action with assurances to help convince visitors to act on it. This month I want to look at examples of the actual call-to-action button.
The call to action is considered one of the most important features of improving conversion rates but you really need to be testing other items alongside it to help boost overall conversion rates substantially, don’t just test the call-to-action button on it’s own again and again!
Let’s look at some call to action testing ideas and examples: