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by Tara West on 26th May 2011
Meta descriptions are a fundamental part of any good SEO project. In the past, they influenced rankings directly, until the search engines caught on to the way that SEOs were abusing them with keyword stuffing. Today, they are still fundamental, but for very different reasons.With SERPs (search engine results pages) becoming increasingly saturated with paid, local and organic results, it is more important than ever to stand out on the page and encourage a user to click and visit your site. Having a good Meta description s one way to achieve this.
This post gives you ten tips for writing compelling Meta descriptions:
There are lots of mixed opinions on best practice for Meta and often the success of your tactics depends on what will suit the kind of service of product you are offering. An exclamation mark may suit a bouncy-castle hire website but might not work so well on a medical treatment website. Remember to use your 155 characters wisely as they could be the difference between a click or no click!
Please feel free to put your thoughts and ideas about what makes good Meta below in the comments section of the post.
Tara West has digital account management expertise and a degree in Advertising and Marketing Communications, giving her an excellent understanding of technical SEO expertise.