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How To Set Up A WordPress Blog?

Rob Arkell

by Rob Arkell on 27th July 2009

More and more companies are enquiring into how and why they should enter the world of Blogging?

Having a Business Blog has many benefits including:

  • Raise brand and company profile
  • Add fresh updated content to your site
  • Increase your online visibility for the subjects you blog about
  • Position yourself as an industry expert and authority
  • Develop a greater link profile as posts act as link bait
  • Keep existing clients informed
  • Offer potential clients information on promotions and offers
  • Engage with your community and capture feedback

We recommend our clients use WordPress as a Blogging platform, its open source and easily customised to integrate into a clients site to fit the standard design theme.

At Koozai we offer the customisation services to ensure the WordPress theme fits the look and feel of your site, as well as install the software on your server within its own folder.

The Blog is then easily linked off of your main site navigation menu and you will be provided with the log in details to begin populating the Blog immediately through the user friendly dashboard.

Although the software comes off the shelf ready to go, there are also many useful plug-ins available to extend its functionality.

If you would like to speak to us about adding a Customised Blog to your site please visit our Blog Marketing Services page or call us now on 0845 375 1756.

Rob Arkell

Rob Arkell

The Sales Director for Koozai, Rob Arkell has an unrivalled passion for digital marketing. Rob has been incredibly successful at driving businesses forward; when he’s not busy selling he will be contributing useful and intuitive knowledge regarding this aspect of the industry.

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