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In the last year, we’ve spoken at 15 conferences on everything from SEO to AdWords, Analytics to Social Media, Content Marketing to Brand Building, and over the next few months we’re going to be running through out favourite talks from each one. Today we’ve compiled all of our AdWords talks into one place, along with links to further reading where applicable.
The move by Google to secure 100% of its users searches and thus remove keyword data entirely from Google Analytics caused headaches for the digital marketing world. The writing had been on the wall for some time though. But rather than join in the vitriol against Google for taking this crutch/drug away (unless you want to pay them for it), it’s been an ideal time for digital marketers to reassess what they measure and how they measure. Despite the outpouring of grief, there is still plenty of data left….
It’s the first ever MeasureFest today and I’m delighted to be speaking about the use of segmentation in web analytics. I chose this talk as it is imperative that anyone looking at website data uses segmentation. The benefits are huge, the disadvantages of not using them are also huge.
We’re attending the MeasureFest conference in London today and will be sharing the best bits from all 14 talks and 4 groups of sessions about CRO, web analytics and usability. Below you can find our insights from the talks so far and check back at 2:30 for slides from Anna Lewis who will be speaking at the event about the power of segmentation.
For our 6th Koozchat we sought the help of 20 industry professionals to answer eight questions devoted to SEO Research including the best tactics and tools that they use in their day to day roles. We’ve compiled the debate below, including a detailed look at disavowing links, SEO audits, keyword research and competitor analysis.
Google Webmaster Tools is an essential resource for webmasters with a wealth of useful information for optimising websites and identifying issues. What’s more, the tool kit was recently revamped with a new navigation structure, additional features and enhanced reports.
There was once a time when Nokia dominated the mobile phone market. The company revolutionised the mobile industry with their ‘candy bar’ style handsets. They were the pioneers of the industry, creating nearly indestructible phones and developing some of the world’s first colour screen mobiles.
After the great news of our UK Search award nominations yesterday, today we’re delighted to reveal that Koozai have taken home the DADI Award for Best In-House Website or Campaign. As we reported earlier this year, we were shortlisted as finalists for successfully rebranding, renaming and relaunching our company and website.