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Our Digital Marketing Blog
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- Social Media
- 25th Mar 2013
- Comment
Social Gaming – Are You Still Playing?
The mobile web and a smartphone in almost every pocket gave rise to social gaming – casual turn based games played by friends, wherever they may be. Zynga, the company most associated with social games, has had a rollercoaster ride since it was founded. To make matters worse, social games have hit a slump and some fear the bubble has burst, with Zynga diving in the stock market and reporting weak earnings. So is it game over? -
- Paid Search
- 22nd Mar 2013
- 2 Comments
Over 120 Ideas On The Future Of PPC (#koozchat)
A big thank you to everyone who took part in our first ever #koozchat yesterday which looked at the future of PPC including new developments, choosing the right channel and advice for get started with PPC. We had over 120 replies to seven questions and you can see a list of who took part at the end of this post.
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- Paid Search
- 22nd Mar 2013
- 5 Comments
A Step By Step Guide For Switching To AdWords Enhanced Campaigns
Our week long focus on PPC is almost over but we still have time to look at what the experts we interviewed on Wednesday called the biggest change to PPC in 2013. If you’ve put off switching to Enhanced Campaigns, Dean has put together this guide on exactly how to change over.
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- Paid Search
- 21st Mar 2013
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Getting the Most Out of Mobile with AdWords Enhanced Campaigns
It’s day four of our week long focus on PPC and today Tara is looking at one of the biggest trends for AdWords: mobile advertising. We’re also holding a Twitter chat today at 3PM GMT via @koozai so be sure to follow us if you’d like to join in.
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- News
- 20th Mar 2013
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Koozai Win A Silver Award For Their Rebrand At The Transform Awards
Back in February we were delighted to announce that Koozai were nominated for a Transform Award. Today, we’re over the moon to be able to tell you all that we picked up the Silver Award for Best Rebrand of a Digital Property. -
- Paid Search
- 20th Mar 2013
- 2 Comments
Over 100 Game Changing PPC Strategies From 12 Experts
For the centrepiece of our focus on PPC we asked some of the leading agencies, brands and tool providers to talk about what PPC means in 2013 including hot topics such as Automation, multiple country strategies, mobile optimisation and designing the perfect PPC advert. We also end with a look at how people can get started in PPC, so whether you are a seasoned expert or want a new online marketing strategy you will learn something new. -
- Paid Search
- 19th Mar 2013
- 8 Comments
How To Track PPC Engagement By Making Analytics Work With AdWords
Our week long focus on PPC continues today as Graeme looks at how to make Google Analytics and Google AdWords work together for essential engagement tracking and report analysis. Plus, keep reading till the end for a little Analytics freebie. -
- Paid Search
- 18th Mar 2013
- 4 Comments
The Full Guide to Remarketing in Google Analytics and AdWords
Welcome to the start of our focus on PPC, a week devoted to nothing but paid search. First up we have Anna who is looking at how to use the incredibly powerful remarketing features in Google Analytics to create laser focused advertising on Google AdWords. -
- SEO
- 15th Mar 2013
- 4 Comments
Over 100 Amazing Tips From Linklove 2013 (#linklove)
Today saw the final ever Linklove conference and we were there to send it off in style with the Distilled team and another fantastic line-up of speakers including Rand Fishkin, Ade Lewis, Wil Reynolds and Ian Lurie. And boy did the conference go out with a bang! -
- SEO
- 15th Mar 2013
- 6 Comments
What Will The Next Google Algorithm Update Target?
With a Panda update planned for this weekend and a big Penguin update predicted in Q2 2013 there are plenty of algorithm changes on the horizon. But what will these updates target? And could there be a whole new type of update on the horizon?We asked sixteen of the Koozai team to speculate on what’s next to come:
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- Paid Search
- 14th Mar 2013
- 1 Comment
Announcing A Week Of Amazing PPC Updates
At Koozai we’ve always spoken about PPC but it tends to often get overlooked in favour of tactics such as SEO and Social Media, especially with the recent claims from eBay. Yet even with a great inbound marketing strategy in place there’s still a lot of value that can be gained from paid channels, and that’s exactly what we want to highlight through a week of special PPC content starting on Monday.
