Call 0845 485 1219
We love digital - Call and say hello - Mon - Fri, 9am - 5.30pm
A big thank you to everyone who took part in our first ever #koozchat yesterday which looked at the future of PPC including new developments, choosing the right channel and advice for get started with PPC. We had over 120 replies to seven questions and you can see a list of who took part at the end of this post.
For the centrepiece of our focus on PPC we asked some of the leading agencies, brands and tool providers to talk about what PPC means in 2013 including hot topics such as Automation, multiple country strategies, mobile optimisation and designing the perfect PPC advert. We also end with a look at how people can get started in PPC, so whether you are a seasoned expert or want a new online marketing strategy you will learn something new.
Today saw the final ever Linklove conference and we were there to send it off in style with the Distilled team and another fantastic line-up of speakers including Rand Fishkin, Ade Lewis, Wil Reynolds and Ian Lurie. And boy did the conference go out with a bang!
With a Panda update planned for this weekend and a big Penguin update predicted in Q2 2013 there are plenty of algorithm changes on the horizon. But what will these updates target? And could there be a whole new type of update on the horizon?
We asked sixteen of the Koozai team to speculate on what’s next to come:
At Koozai we’ve always spoken about PPC but it tends to often get overlooked in favour of tactics such as SEO and Social Media, especially with the recent claims from eBay. Yet even with a great inbound marketing strategy in place there’s still a lot of value that can be gained from paid channels, and that’s exactly what we want to highlight through a week of special PPC content starting on Monday.