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When it comes to online marketing, ensuring your campaigns are seen is tantamount to its success. Basically, the more your content is read, viewed, liked and shared, the better, both in terms of traffic and link value.
It is one thing to write an inspiring piece on the benefits of your products and services, but to market it effectively and successfully poses and entirely different challenge altogether. Unfortunately, when it comes to online marketing, the old adage of, “If you build it, they will come” just simply isn’t true. So you must ensure your content get’s seen, where ‘going viral’ is the Holy Grail.
Having a high quality and well-designed ecommerce website that provides a decent customer experience is great, but have you ever stopped to consider how you can generate more traffic via other platforms? Ultimately, you want people to come to your site, purchase your products and enjoy their experience so much that they return time and time again.
The more traffic you can generate through other means, the better it will be for your ecommerce site; and social media is one popular way of achieving this.
There are a lot of discussions around just HOW important link building is, such as, what are we going to do if/when Google changes their ranking algorithm and devalues links? The truth of the matter is, incoming links will continue to be an important factor in how search engines rank websites, it’s the bedrock of the internet as it stands today, and it connects everything to everything else. Read more
On the 22nd September 2011, I made my first appearance on a stage at OMN London alongside Mike Essex where we presented our tactics for dominating page one of the search results for a brand. If you had asked me six months ago whether I would have done something like this, the answer would have been a definite NO! However, I overcame my fears and stood up in front of approximately 300 people with an interest in digital marketing and presented to them.
From speaking to people in the industry over the past three years, public speaking is a fear of many people and I wanted to put together this post to share some of my thoughts and tell you how I went about combating that fear in 15 steps.
One of the recent new additions to Google Analytics is Real Time reports, an exciting place to see how many people are on your site right now! To see the data go to the Home tab and it is the first option on the left called Real-Time (Beta).
What can the Real Time Report be used for?
3M is a $27 billion diversified technology company employing over 80,000 people worldwide. They are one of 30 companies that make up the Dow Jones Industrial Average and are also a component of the S&P 500 index.
The organisation has been established for over 100 years and produce more than 55,000 products including some of the world’s best-known brands – such as Post-it®, Scotch®, Scotch-Brite™, Nexcare™, Command™ and Scotchgard™. Read more
How is the Internet changing in the near future? What does it mean for you, and how can you make the real money out of these emerging opportunities? I think it’s very important that you read this if you seriously want to run a successful, decent sized business online in the next ten years. After reading this post I hope that you will have an additional perspective on the changing Internet landscape and also have some ideas that you can take away today that will help you succeed online.
There are many ways to optimise an AdWords account, from improving the structure to implementing ad extensions, but one of the most important things is to improve your results from analysing the data. This is the first in a series of posts about data segmentation.
Some people don’t like to get in to the nitty gritty numbers and get scared by spreadsheets, but the methods I’m going to cover make understanding the numbers easy and simplify your optimisation, and for once, my post won’t require you to open a spreadsheet! Unless of course you want to…
If you’re new to Google AdWords or are considering a PPC campaign for your website, there is a lot to get your head around. What is a Quality Score? How much should you bid for keywords? How do you know if you’re targeting the right terms. It’s not easy.
So to explain the process a little better, here’s a useful infographic from WordStream; outlining how it all works and providing a straightforward definition for a few of the acronyms and other jargon used in Paid Search.