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Our Digital Marketing Blog
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- Brand
- 21st May 2013
- Comment
The Cambridge Satchel Company: The Social Object Master Class
Or How The Cambridge Satchel Company Succeeded In Spite Of (And With Some Help From) Google. Right now Google can play a massive part in small business success and failure, so to understand the role they play I thought I’d take a look at one recent success story and the role Google played and the extent the business helped themselves. -
- Analytics
- 21st Dec 2012
- 5 Comments
Top 10 Most Important Google Analytics Reports – Keyword Rankings Need Not Apply
Ever found yourself wondering where to go in Google Analytics? There is so much data available that you can sometimes get a little lost and not know what you should be focusing on; so this blog post is here to help you know the main areas to look at for the valuable information. This is particularly important now that some SEO tool companies are removing their rank tracking services – this post will help you identify data that is more valuable than rank reports! -
- Analytics
- 2nd Jul 2012
- 17 Comments
Top 15 Most Useful Advanced Segments in Google Analytics
Advanced segments in Google Analytics are one of the most valuable tools to anyone looking to understand their website performance better. If you’ve not used them before I recommend you check out my how to set up advanced segments guide first. This post includes some of my favourite segments, why they’re useful and a link so that you can use them in your Google Analytics account too. Read more -
- Paid Search
- 16th May 2013
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Remarketing with Google Analytics and AdWords at SMX London - May 2013
At London Search Marketing Expo (SMX) in May 2013 I took part in the ‘Ready, Aim, Fire… Then Retarget!’ session alongside Michael Benedek and Anders Hjorth. My talk focussed on what retargeting is, why it is beneficial and how to get started using Google AdWords and Analytics together. -
- SEO
- 20th May 2013
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Seeing Double – How To Win The Second Screen Revolution
The way marketers catch our attention is changing. Technology has given us multiple devices with which we can communicate and interact with the internet and each other; this in turn has led to the world developing a second screen culture. So how can marketers take advantage of this trend? -
- SEO
- 12th Mar 2013
- 21 Comments
Technical Tips To Avoid A Duplicate Content Penalty
Since Google’s most recent Panda algorithm updates they have become more adept at penalising sites where the quality and quantity of content is poor. This has been evident more so on minimalist sites that provide more rich images than content, but has also affected sites that have limited content for the user above the fold of the page. -
- Social Media
- 6th Jun 2011
- 13 Comments
How to Create a YouTube Channel
YouTube is the largest video sharing platform on the internet and it’s an incredibly important way to engage with users and expose your brand – especially if you use a personalised YouTube channel.
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- Analytics
- 14th Jun 2011
- 14 Comments
What Does Bounce Rate Mean and Why is it Important?
Google Analytics can be confusing to the untrained eye, however the majority of it is all very straight forward once you get the hang of the terminology and data available. One of the most common stumbling blocks is understanding what Bounce Rate means, as it’s reported widely throughout Google Analytics. This post will take you through what Bounce Rate is, what is a good bounce rate and how to improve your bounce rate. -
- Social Media
- 3rd Feb 2012
- 5 Comments
28 Video Sharing Sites To Upload Your MegaUpload Content To (Provided You Can Get It Back)
If you hadn’t heard the recent news, US authorities shut down the hugely popular MegaUpload video sharing website on 19th January 2012. It had about 150 million registered users, making it one of the most popular file sharing sites on the internet. It was accused of costing £320million in lost revenues on copyrighted material. However the majority of users had been using the service for legitimate uses include high performance video hosting. -
- Social Media
- 10th Feb 2012
- 16 Comments
How to Build and Setup a Video Studio
When the idea that Koozai would start producing digital marketing videos came up, we immediately started thinking big. We wanted our videos to be of professional quality but without the professional costs. Luckily we had already experimented with video in the past and we had a couple of softbox lights, a HD camcorder and a wired clip on mic in storage at Koozai HQ. -
- Social Media
- 22nd May 2013
- 2 Comments
How To Use YouTube For Direct Response Advertising
It’s Guest Post Time!Aaron Levy is our guest poster today who is looking at which advertising formats work best with YouTube, alongside the best metrics to track and an amazing new feature that hardly anyone knows about.
