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Our Digital Marketing Blog

  • Graeme Benge
    13 Free Google Analytics Tools To Use Everyday

    Web Analytics And DataI was having one of my infrequent spates of (spring) cleaning, going through analytics accounts tidying up stray Views and updating IP exclusions as you do, when it occurred to me that I have amassed quite a library of resources that pretty regularly help my analysis.

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  • Gemma Holloway
    UTM Parameters Explained With Practical Examples

    Incoming TrafficWhen running an online marketing campaign it is highly likely you will distribute various pieces of marketing material in many places across the web.  Let’s say you place display ads of various sizes on a range of websites, place a feature about your product in your monthly newsletter and place an article and advert in the newsletter of an online industry magazine. Whilst it is easy to determine which channel is bringing in more traffic to your landing page (let’s say email drives more traffic than advertising), how do you determine which newsletter is more effective? Yours or the online magazines? Or what banner size is most effective? This is where UTM parameters come in to play!

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  • James Perrin
    How Digital Marketing is Changing the Sports Industry

    This week sees London host the long awaited Olympic Games. With the event being dubbed as the first truly Digital games, it got me thinking; Digital Marketing has truly changed the way sport is consumed, packaged and sold to consumers. Let’s take a closer look at what I mean.

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  • Lenka Istvanova
    Top Social Bookmarking Sites For Your Content Promotion Strategy

    8 Quality Bookmarking Sites to use in After-Penguin WorldIf you expect your content to go viral or at least get the traffic you want without doing anything apart from pressing the ‘Publish’ button, you’re wrong. There are many ways to help people find your content – social media is the preferred method, but bookmarking is still useful, if used correctly.

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  • Tom Howlett
    How to Determine the Strengths and Weaknesses of Your Website's Architecture

    ArchitectureThe architecture of a website is an integral part of creating a quality site that is user and search engine friendly. You should consider the architecture from the very beginning, identifying how the user and search engine will navigate your pages. Users want a clean, simple to use interface and to be able to easily find what they are looking for. Search engines like to experience concise and well structured code, a clear navigation and pages where the subject is easily identifiable. Read more

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