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Our Digital Marketing Blog

  • Gemma Holloway
    UTM Parameters Explained With Practical Examples

    Incoming TrafficWhen running an online marketing campaign it is highly likely you will distribute various pieces of marketing material in many places across the web.  Let’s say you place display ads of various sizes on a range of websites, place a feature about your product in your monthly newsletter and place an article and advert in the newsletter of an online industry magazine. Whilst it is easy to determine which channel is bringing in more traffic to your landing page (let’s say email drives more traffic than advertising), how do you determine which newsletter is more effective? Yours or the online magazines? Or what banner size is most effective? This is where UTM parameters come in to play!

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  • Mike Essex
    How To Get Started With Medium (And Why You Need To)

    Medium PostThere are no shortage of places to create content. From different platforms for your own website like WordPress and Tumblr, to guest blogging and more. Whilst some may have assumed that Medium is just another imitator, in this post I’m going to explain what makes Medium different and how it represents a fantastic early opportunity to get your content seen.

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  • Emma North
    Why Have My Rankings Dropped? An SEO Troubleshooting Guide

    Diagnosing A Drop In Search Engine RankingsAlthough gaining search engine rankings for search terms relevant to your industry is no longer the only metric for measuring the success of SEO, the value of strong positions in these searches cannot be ignored for the vast majority of websites. More importantly, sudden drops in these positions that lead to reflective decreases in traffic to your website can have serious negative effects on the bottom line.

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