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Our Digital Marketing Blog

  • Graeme Benge
    13 Free Google Analytics Tools To Use Everyday

    Web Analytics And DataI was having one of my infrequent spates of (spring) cleaning, going through analytics accounts tidying up stray Views and updating IP exclusions as you do, when it occurred to me that I have amassed quite a library of resources that pretty regularly help my analysis.

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  • Mike Essex
    How To Get Started With Medium (And Why You Need To)

    Medium PostThere are no shortage of places to create content. From different platforms for your own website like WordPress and Tumblr, to guest blogging and more. Whilst some may have assumed that Medium is just another imitator, in this post I’m going to explain what makes Medium different and how it represents a fantastic early opportunity to get your content seen.

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  • Gemma Holloway
    UTM Parameters Explained With Practical Examples

    Incoming TrafficWhen running an online marketing campaign it is highly likely you will distribute various pieces of marketing material in many places across the web.  Let’s say you place display ads of various sizes on a range of websites, place a feature about your product in your monthly newsletter and place an article and advert in the newsletter of an online industry magazine. Whilst it is easy to determine which channel is bringing in more traffic to your landing page (let’s say email drives more traffic than advertising), how do you determine which newsletter is more effective? Yours or the online magazines? Or what banner size is most effective? This is where UTM parameters come in to play!

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  • Anna Lewis
    What Does Bounce Rate Mean and Why is it Important?

    Bouncing BallGoogle Analytics can be confusing to the untrained eye, however the majority of it is all very straight forward once you get the hang of the terminology and data available. One of the most common stumbling blocks is understanding what Bounce Rate means, as it’s reported widely throughout Google Analytics. This post will take you through what Bounce Rate is, what is a good bounce rate and how to improve your bounce rate.

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  • Anna Lewis

    Here’s a quick and easy guide to help you manage a domain change in Google Analytics. Most people will be able to set up Google Analytics. Read more

  • Emma North
    Why Have My Rankings Dropped? An SEO Troubleshooting Guide

    Diagnosing A Drop In Search Engine RankingsAlthough gaining search engine rankings for search terms relevant to your industry is no longer the only metric for measuring the success of SEO, the value of strong positions in these searches cannot be ignored for the vast majority of websites. More importantly, sudden drops in these positions that lead to reflective decreases in traffic to your website can have serious negative effects on the bottom line.

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  • Gemma Holloway
    Universal Analytics and Cookies – The Complete Guide

    Universal AnalyticsUniversal Analytics uses cookies as a means for collecting data and customising these cookies can allow you to collect the exact data you require for your project.  In this blog post I am going to look at the cookies used by Universal Analytics and the potential customisations of those cookies.  Finally, I am going to look at some specific cookie data and decipher what the different data refers to.

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