We love digital
Call 0845 485 1219
We love digital - Call and say hello - Mon - Fri, 9am - 5pm
Irish Wonder explains the origins of the Robots.txt file, why it’s one of the most important SEO documents you’ll ever write, and five mistakes that can damage your site.
2013 has seen a surge in the popularity of single page websites. More and more people are opting for a single page design with a parallax scrolling effect. Will this harm your site’s SEO? Can you still achieve premium rankings? How do you optimise a domain that only has one page?
Google Analytics can be confusing to the untrained eye, however the majority of it is all very straight forward once you get the hang of the terminology and data available. One of the most common stumbling blocks is understanding what Bounce Rate means, as it’s reported widely throughout Google Analytics. This post will take you through what Bounce Rate is, what is a good bounce rate and how to improve your bounce rate.
When running an online marketing campaign it is highly likely you will distribute various pieces of marketing material in many places across the web. Let’s say you place display ads of various sizes on a range of websites, place a feature about your product in your monthly newsletter and place an article and advert in the newsletter of an online industry magazine. Whilst it is easy to determine which channel is bringing in more traffic to your landing page (let’s say email drives more traffic than advertising), how do you determine which newsletter is more effective? Yours or the online magazines? Or what banner size is most effective? This is where UTM parameters come in to play!
Google AdWords is a great way to get traffic into your website quickly without the longer process of search engine optimisation. By using a strong, targeted AdWords PPC campaign, you can have qualified leads visiting your site in a matter of hours.
At Koozai we love SEO and PPC and have been using both channels on a mixture of clients for over eight years, yet we’re often asked which is better. With SEO and PPC sometimes seen as natural enemies we thought it would be helpful to pit the two against each other and see which is right for different scenarios.
Alongside the big toys such as MajesticSEO, LinkRisk and Screaming Frog there are several lesser known but super useful web tools and extensions that will make your digital marketing life easier. Of course, they won’t do the job for you but they will certainly help you do it faster and in a more efficient way.