Call 0845 485 1219

Stephen Logan

SEO Strategies ‘Should Follow Venn Diagram System’

30th Dec 2010 News, Industry News | No Comments


Venn DiagramOnline businesses keen to establish a larger presence on the internet for themselves through the use of SEO techniques have been advised that their strategies need to strike a careful balance between two different areas.

Writing for Search Engine Land, columnist Byrne Hobart explained users of SEO services that focus on content should want to meet a pair of aims with the copy that is being produced for their website.

“Every content-driven SEO strategy targets a tiny sliver of a giant Venn Diagram, with content that is either valuable enough that someone out there will search for it and unique enough that it can rank,” he stated.

Last week, another Search Engine Land commentator predicted that SEO will maintain its important position in the digital marketing strategies of businesses during 2011.

Aaron Goldman added that Bing is likely to grow in size next year, making the search engine more important to marketers.

Image Source

Venn diagram via BigStock

Share this post

About the author

Stephen Logan

Stephen Logan is our Senior Content Marketer at Koozai. With four years experience writing exclusively for the search engine marketing industry, he has amassed a wealth of industry related knowledge. He will be breaking news stories and contributing compelling SEO related stories.

What do you think?

Digital Marketing Ideas Every Month

Sign up to receive our free monthly email. Including our favourite pieces of news from the digital marketing industry.

From SEO to PPC, Social Media to Brand Management and Analytics, we'll keep you informed.