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At Koozai we love SEO and PPC and have been using both channels on a mixture of clients for over eight years, yet we’re often asked which is better. With SEO and PPC sometimes seen as natural enemies we thought it would be helpful to pit the two against each other and see which is right for different scenarios.
Hi there. Today I’m going to talk to you about future-proofing your SEO, which in essence means protecting your rankings from future algorithm updates.
So first things first, I’m going to start with metadata. So this is hugely important to get right and to stay on top of if you are going to future-proof your SEO. So you want to avoid duplicate meta titles, duplicate meta descriptions, short meta descriptions and meta descriptions that are too long.
We’re back at the SearchLove conference with nine more talks covering everything from storytelling to mobile optimisation, persuasive web design to winning fans. We’ll be updating this post throughout the day with each of the talks so be sure to check back later.
2013 has seen a surge in the popularity of single page websites. More and more people are opting for a single page design with a parallax scrolling effect. Will this harm your site’s SEO? Can you still achieve premium rankings? How do you optimise a domain that only has one page?
The value of having a strong Quality Score has increased in recent times, with an article from Larry Kim suggesting that the Cost per Click savings as a result of having a high Quality Score are even greater than they used to be (200% more valuable to be precise!). The only problem is that it has become increasingly more challenging to achieve a high Quality Score compared to past years.
In the last year, we’ve spoken at 15 conferences on everything from SEO to AdWords, Analytics to Social Media, Content Marketing to Brand Building, and over the next few months we’re going to be running through out favourite talks from each one. Today we’ve compiled all of our AdWords talks into one place, along with links to further reading where applicable.
We’re attending the MeasureFest conference in London today and will be sharing the best bits from all 14 talks and 4 groups of sessions about CRO, web analytics and usability. Below you can find our insights from the talks so far and check back at 2:30 for slides from Anna Lewis who will be speaking at the event about the power of segmentation.
Hi. Today we’re going to talk about content marketing for local SEO. We’re going to look at who to target, where to find ideas, local content types as well as how to measure your efforts. So let’s kick off with who to target.
Search Love has always been one of my favourite conferences, and this year is no different, which is why I am back again with my predictions for the major talks of the show. I’ve picked ten talks, but there’s actually far more than that, which would also give you a great insight. These are just the ones that I wanted to particularly shed a light on because they seem really different and interesting.
Local SEO should be a major part of any brand’s online marketing arsenal, but did you know that Content Marketing can facilitate your efforts significantly? Here are some content marketing tips and ideas to help with your local SEO campaign.