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  • Anna Lewis
    The Complete Google Analytics Event Tracking Guide Plus 10 Amazing Examples

    ga event tracking guideOver my time working with Google Analytics accounts I have come across many reasons to use Event Tracking, so much so that I now wonder why there are still websites out there that do not utilise this fantastic resource. Here, I’m going to explain what it is, the benefits, the code and examples, covering my favourite things to use Event Tracking for.

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  • Emma North
    Will Google Zebra Hit Social? Speculations Of A New Google Algorithm Update

    New Google Algorithm Update - Google Zebra?Google Panda and Google Penguin are two of the biggest and hardest hitting algorithm updates Google has ever released. With rankings slashed literally overnight after each update, it is clear that the search engine giant will stop at nothing in its efforts to provide the highest quality search experience for its users, in keeping with its mission statement; “to organize the world’s information and make it universally accessible and useful.”

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  • Jon Cooper
    How To Get Known In The SEO Industry

    Today we’ve invited Jon Cooper, who has shown built up a reputation in the SEO industry in just 12 months (at the age of 18!), to explain how to get noticed in such a competitive industry.

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  • Emma North
    How To Recover From A Google Ranking Penalty

    Drop in Google RankingsThis guide is intended as a first point of reference for site owners who have suffered a Google ranking penalty or suspect they may be victims of algorithm updates. By working through the three steps below, you will be taking the first tentative steps in restoring your site’s lost value and getting your site back to its previous ranking glory.
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  • Mike Essex
    Why We Deleted 900 Blog Posts And What Happened Next

    Koozai 404 PageSix months ago we made one of the biggest changes we’ve ever made to Koozai.com, and also potentially the most riskiest – we removed 30% of our content.

    Here’s how we did it in a safe and controlled way and why we’re recommending you do the same.

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  • Emma North
    Creative Link Building Techniques For A Sustainable Link Building Strategy

    Creative Link Building TechniquesSearch Engine Optimisation is not the same game it was two years ago and evolves at rapid pace. Without the knowledge, skills and drive to keep informed and up-to-date, SEO’s can quickly become behind with the times.

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  • Jim Seward
    Fifty Shades of Grey Hat SEO

    GreyToday Jim Seward has the unenviable task of wading through the muddy waters of Grey Hat SEO including some of the most unethical and most deceptive SEO that is often classed as “grey”. We wouldn’t recommend most of the ideas and some points are pure satire, but as a talking point we would love to hear just how grey you feel each idea is.

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  • James Perrin
    Calling All Wannabe SEO Rockstars! Leave It To The Pros

    RockstarDuring my relatively short time working in SEO (or Digital Marketing to be precise) I’ve become slightly perplexed with wannabe ‘SEO rockstars’. What’s the point in them? And why are some SEOers hell-bent on becoming the next big thing? Here’s what I’ve discovered.

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  • Anna Lewis
    #BrightonSEO Quickfire Analytics – 7 Freebies in 7 Minutes

    Anna Lewis Brighton SEO TalkAs this post goes live, I am talking at BrightonSEO. It’s the end of the day, there have been many fantastic talks so far, the sun is setting over a beautiful horizon, the people of Brighton are moving from work to bar… I’m getting off topic!

    This post covers everything I talked about and probably has more detail than the talk itself. I’ve even included links to 11 custom reports or dashboards that you can use yourself. Yes, I really am that kind (sometimes)!
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