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Our Digital Marketing Blog
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- Analytics
- 25th Jan 2013
- 62 Comments
The Complete Google Analytics Event Tracking Guide Plus 10 Amazing Examples
Over my time working with Google Analytics accounts I have come across many reasons to use Event Tracking, so much so that I now wonder why there are still websites out there that do not utilise this fantastic resource. Here, I’m going to explain what it is, the benefits, the code and examples, covering my favourite things to use Event Tracking for. -
- SEO
- 8th Jan 2013
- 43 Comments
Will Google Zebra Hit Social? Speculations Of A New Google Algorithm Update
Google Panda and Google Penguin are two of the biggest and hardest hitting algorithm updates Google has ever released. With rankings slashed literally overnight after each update, it is clear that the search engine giant will stop at nothing in its efforts to provide the highest quality search experience for its users, in keeping with its mission statement; “to organize the world’s information and make it universally accessible and useful.” -
- SEO
- 9th May 2012
- 38 Comments
How To Get Known In The SEO Industry
It’s guest post time! Today we’ve invited Jon Cooper, who has shown built up a reputation in the SEO industry in just 12 months (at the age of 18!), to explain how to get noticed in such a competitive industry.
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- SEO
- 12th Feb 2013
- 30 Comments
How To Recover From A Google Ranking Penalty
This guide is intended as a first point of reference for site owners who have suffered a Google ranking penalty or suspect they may be victims of algorithm updates. By working through the three steps below, you will be taking the first tentative steps in restoring your site’s lost value and getting your site back to its previous ranking glory.
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- SEO
- 5th Mar 2013
- 30 Comments
Creative Link Building Techniques For A Sustainable Link Building Strategy
Search Engine Optimisation is not the same game it was two years ago and evolves at rapid pace. Without the knowledge, skills and drive to keep informed and up-to-date, SEO’s can quickly become behind with the times. -
- Social Media
- 18th Apr 2011
- 28 Comments
Top Free Online Video Editing Software
So you want to take your first steps into video editing but don’t fancy paying for expensive software to install on your PC (that probably won’t even run very well because you failed to notice the required high minimum specification of the software and you need to buy more RAM and a faster graphics card). Read more
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- SEO
- 9th Aug 2012
- 26 Comments
Calling All Wannabe SEO Rockstars! Leave It To The Pros
During my relatively short time working in SEO (or Digital Marketing to be precise) I’ve become slightly perplexed with wannabe ‘SEO rockstars’. What’s the point in them? And why are some SEOers hell-bent on becoming the next big thing? Here’s what I’ve discovered. -
- News
- 11th May 2012
- 25 Comments
When Did We Become The Bad Guys?
Hi, I’m Mike. I work in Internet Marketing, I’ve never scammed anyone and never plan to. I’m proud of my industry, so why does the web want you to hate us? -
- SEO
- 4th Jul 2012
- 24 Comments
It’s Guest Post Time …..Today Jim Seward has the unenviable task of wading through the muddy waters of Grey Hat SEO including some of the most unethical and most deceptive SEO that is often classed as “grey”. We wouldn’t recommend most of the ideas and some points are pure satire, but as a talking point we would love to hear just how grey you feel each idea is.
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- SEO
- 12th Oct 2012
- 24 Comments
The SEO industry is suffering an identity crisis. On the one hand there are people who say it’s dead, then there’s those who want to rename it “Inbound marketing” or any other offshoot. Likewise what SEOs do today is very different to what they did five years ago. Which begs the question, if an industry has fundamentally changed (or is “dead”), can we still call ourselves SEOs any more? -
- News
- 31st Oct 2011
- 23 Comments
Shave It Like the Movers and Shakers (Nominations)
The Koozai Team commence their Movember campaign for charity tomorrow and during that time we also want to pay tribute to the people in marketing who have brilliant beards, marvellous moustaches and who make facial hair a work of art. Read more
