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Sophie Howell

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A Guide To Gmail Sponsored Promotions Ads

1st Dec 2015 Paid Search | No Comments

A Guide To Gmail Sponsored Promotions Ads

Today I will be guiding you through one of the more recent features within Google AdWords called Gmail Sponsored Promotions (GSP). GSP is a way of targeting users based on their Gmail account activity. GSP previously lived in their own UI, but Google realised how successful a platform it was and recently released it from Beta to all advertisers – which means that everyone can now have a play! Read more

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